Identifying and Describing the Ethical Issue. Worldcom Essay

Identifying and Describing the Ethical Issue. Worldcom - Essay Example The company manipulated the company's financial results in order to meet Wall Street expectations and artificially inflate their stock price amidst declining financial performance. Treating operational expenses as capital investments inflated the company's operating income since expenses are supposed to be accounted for in the quarter that they are incurred, instead of being spread out over a period of years. In this case this illegal accounting practice allowed Worldcom to treat operational expenses that should have been fully recognized each operating quarter as a long term capital expenditure, where related costs are expensed during the operating lifetime of a specific asset instead of being accounted for during one specific accounting period. As a result three former Worldcom executives were convicted of accounting fraud. David Myers, the third executive in command and Worldcom's former controller, was convicted to one year and one day in prison. The former controller received a much lesser sentence than the other executives due to his early admission of responsibility and remorse as well as extraordinary cooperation with the government in exposing the extent of the fraud including the major players involved (Cbsnews, 2009).Scott D. Sullivan, Worldcom's former chief financial officer, was convicted to five years in prison as part of a plea agreement in which he testified against the company's CEO Bernard J. Ebbres. Bernard Ebbres was eventually convicted to 25 years in prison for the Worldcom accounting fraud ultimately leading to the company's bankruptcy (Sullivan, 2013). In 2001Worldcom reported $7.7 billion in cash flow from operating activities instead of the true amount of $4.6 billion as a result of misrepresenting $3.8 billion of operational expenses resulting from the Sprint merger. Mr. Sullivan failed to inform Arthur D. Anderson, the firm's accountant at the time, of his decision to treat the expenses as capital expenditures in a clear and blatant attempt to disguise his illegal accounting manipulations from the accounting firm. This deceptive accounting manipulation resulted in the company overstating its EBITDA (earnings before interest, taxes, depreciation and amortization) which is the barometer that most investors utilize to evaluate a company's overall financial health and performance. As the company started the accounting fraud in the first quarter of 2001, Worldcom reported an EBITDA of $2.1 billion instead of $1.4 billion. By the end of 2001 the company had originally reported an EBITDA of $10.5 billion instead of the correct figure of $6.3 billion. Consequently Worldcom reported a profit of $1.4 billion for 2001 and $172 million in the first quarter of 2002, where in reality the company had loses amounting to billions during that accounting period (Eichenwald, 2002). This accounting fraud directly violates the accounting principles of reliability in accounting practice, as well as the â€Å"full disclosure† and the â€Å"matching† principle, where all expenses incurred during an accounting period are matched with the period revenues which it directly affects (Businessweek, 2002). Explaining Alternative Courses of Action and Related Trade-Offs B) Troy Normand, as the manager for the corporate reporting department, was responsible of the accuracy and reliability of corporate financial reports. Based on his testimony and full account of the conversation with Scott Sullivan regarding the events that transpired, we can conclude that Mr. Normand was in full knowledge and understood the implications and illegal nature of the accounting treatment given to the Sprint merger expense accounts. Therefore his actions regarding the treatment of the Sprint expense accounts was both unethical and illegal

HRM in Context Essay Example | Topics and Well Written Essays - 2000 words

HRM in Context - Essay Example Employee relationship management (ERM) has over the years emerged as one of the vital constituents of HRM which signifies to managing and establishing the inter-relationship between the varied employees in an organisation. These relationships can occur between the employer and employees and amid employees belonging to a particular level in an organisation. In this context, employment relationship is determined as the lawful association between employees and employers. This association prevails when an individual executes a particular work service or work within certain specified condition in response for remuneration. Employment relationship facilitates to establish the reciprocal obligations along with rights in between the employee and employee. This relationship largely facilitates workers to derive access to their fundamental benefits as well as rights related to their employment (International Labour Organization, 2011). In this regard, it is observed that within the periphery o f employment relationship, HRM’s responsibility is to ensure that the employees are always efficient, effective and productive. A few of the employment relationships facets include drafting the best procedure for the recruitment and selection process, preparing job classification inculcating motivation, training and development for the betterment of the employees and organisation, scaling a payment status, performance appraisal along with ensuring sustained guidance to the staff. In relation to the context of motivation, it is observed that employees generally work to fulfil its psychological needs, but they also need to take care of their relationship with the superiors or the employers, which forms one of the crux elements of employment relationships in the contemporary scenario (Budd & Bhave, 2006). With these considerations, the essay intends to discuss the antecedents and functions belonging to contemporary HRM in facilitating organisations to manage employment relations hips. Theories on Employment Relationship Management The notion of employment relationships is broadening day-by-day and has become a key factor to ensure that both employees and employers are contented with each other in terms of prevailing work process conditions. The approach of employment relationships actually has been developed from various subjects including economics, sociology, psychology, political science and history. It constitutes certain levels namely international, national, industry, organisational or corporate, workplace and individual (Rasmussen & Lamm, 2002). Within the aspect of employment relationships, the notion of hard and soft HRM needs to be specified. Hard HRM significantly incorporates elements within the aspect of employment relations focusing emphasis on workers’ compliance and quantitative output of the organisation. Similarly, soft HRM is a more long-standing and strategic perspective which supports flexibility, quality, performance, recognitio n, negotiation and rights in terms of employment rel

Amadeus Movie By Milos Forman Film Studies Essay

Amadeus Movie By Milos Forman Film Studies Essay -Amadeus movie by Milos Forman , shows the story of Wolfgang Amadeus Mozart. The story was told by Antonio Salieri who was flashing back the period of his life in which he was so jealous from Mozart wondering how could Mozart be that talented and wishing he could be in his place. Throughout the movie, Antonio was trying to ruin Mozart and become a composer to take revenge. The movie was full of stage scenes and great opera shows. Because of that, we can see that mise en scene technique was mostly used in making this movie. This doesnt mean that it was the only technique, but lets say it was the most obviously used technique. Mise en scene was originally a French theatrical term meaning placing on stage. The phrase refers to the arrangement of all the visual elements of a theatrical production within a given playing area- the stage( Giannetti, p.45). Mise en scene like any technique is related to different elements that combine to make the movie. These elements are the frame, Compositions and design, Territorial space, proxemic patterns , and others. In this paper I will be talking about some of these elements and link them to the movie to express the way they were used to improve the movie. The firm in any movie split between the actual world and the film world by giving it a special taste related to the story of the film. In this paragraph, I will talk about the overall frame and how people were positioned in the frame in some of the scenes. The overall frame of Amadeus that we saw throughout the movie was classical and reflect the 18 century in Europe in general and in Vienna specifically . As the movie was reflecting the 18th century , we dont see electricity its whether the sun or candles light. At the begging of the movie for example , when Antonio was telling the story of him with Mozart and playing music there was a candle on the piano. In all of the stage shows the ceiling was full of candle chandeliers that lighten the whole place. Another thing that reflects the era of the movie and was seen thought the movie as well was the historical customs and wigs that people were putting. Now lets take a closer look into the positing of the people in the movie and how ea ch position meant to give attention to a different thing. Placing whether its in the top, middle , bottom, sides, or off the frame is done for symbolic purposes. In Stage Scenes, Mozart was always in the middle of the frame. This was made to concentrate on Mozart the main character without being distracted with other elements on the screen. Other elements on the same scene will be shown on a less clear view and on the edges of the screen like the people dancing behind Mozart for example to give them less attention. Another example of middle scenes is Antonio when he was telling his story with Mozart. This was because Antonio is also an important character and to make audience attracted to concentrate more on the story he was telling. In some scenes, the camera lens was zooming slowly on Antonios face when he was watching Mozart playing music to show exactly his face expressions and how jealous he was. Moreover, in this scene Antonio was placed in the middle. In another seen, when An tonio was with the women who sings opera on the stage behind Mozart, The women was close to the upper side of the frame to show power and inspiration and Antonio was placed closer to the down side of the frame to show his eyes rolling and viewing her whole body. About composition and design of Amadeus film, we can see that mostly used compositions were balanced. Moreover, the way of picturing things was successful to capture the audience attentions on what the filmmaker wants. There was a link between positing in the frame and dominance of areas as they completed each other without any conflict. Meaning that ,When a character like Mozart was positioned in the middle of the frame while being in the stage, he was the dominant of the area that attracted our attentions first as well. The design was classical that didnt hurt the eyes while watching. No complicated scenes were shown although many elements were used in the same scene. This is because the positing and dominance helped in concentrating on important elements only and view other elements as background as they were meant to be. An example of that will be the opera show which was full of elements like Mozart, dancing people, women singing opera, chandeliers, audience and others. This sce ne was presented in a very simple way by giving dominance to each character alone at a specific point of time and fade the other elements. By doing this, the audience was forced to concentrate on what the filmmaker wanted them to concentrate on. The arrangement of elements like people, shapes, colors , and surfaces to give a good arranged image is not easy. Movie images should tell a story in time that involves human beings and their problems (Giannetti, p.67). Going back to Amadeus film , we saw a really well organized arrangement of elements that reflected the era of the movie as was mentioned earlier. Moreover, the images helps a lot in giving a story that is so close to Mozart story in reality. This is because details were shown and many of his music were played along with his stage shows. Also, people who liked him whether in a peace or jealous way were shown. The consequence of scenes with the good images arrangement took the audience to the era of Mozart in a very smooth smart way. Not only is arranging elements in a good way important , but also determining the space between these elements. Space reflects a way of communication between people and give an impression to the audience about the relationships between the objects. In Antonio and Mozart scenes , always a space was put between them to show that they dont have a good relation with each other and maybe to have a safety distance. On the other hand, audience that were on the opera and Mozart show were standing with almost no space between them to show how interested they are in the show how much they appreciate this show to the extent that they dont care about the way they are standing with others. Space is not only between people, it sometimes on the frame itself. An example of a space in the frame would be after the stage performance when Antonio entered a room and was talking to the opera women. Antonio was standing on the right side of the door leaving a space on the left side. This space was left for the audience to expect the entrance of someone. Actually , this what have happened as after a few minutes, Mozart entered the room. In conclusion, Amadeus movie is a great movie that worth watching. No doubt, this movie won eight Oscars It contains many important information about Mozart that showed a very close picture of his real story. Moreover, Mise en scene technique was used in an amazing way and it combined with other elements which generates an interesting movie. Resources : Giannetti, L. (2010). Understanding movies. New Jersy: Prentice hall.

The Central American Free Trade Agreement Essay -- CAFTA International

The Central American Free Trade Agreement CAFTA is a proposed international free trade agreement between the United States and numerous countries within Central America. Some of the nations who could potentially participate in this treaty are Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. This proposed agreement stems primarily from the fact the United States relies on Central America as a primary export market. In fact, it is believed this area of world is Americas 18th largest export target. Another contributing factor to the proposed agreement comes from what is believed to be an unfair trade policy. During the presidency of Ronald Reagan, Central American countries had many tariffs slashed under what is known as the Caribbean Basin Initiative. This initiative allowed around 74% of all exports to America to arrive duty free. Meanwhile, U.S. goods entering their region faced of much deeper import duty of roughly 10%. All in all, the U.S. government believes this act will solidify democracy and level the playi ng field for future products produced by the United States. From the very beginning, The United States has gone to great lengths to express the upside to altering this existing policy. The country takes the stand that this will benefit both parties by allowing greater access to the U.S. market. The U.S. has also continually used the North American Free Trade Agreement (NAFTA) as a model for the policies potential success. Current government leaders contend CAFTA will benefit all American consumers buy opening up a broader spectrum of trade. They also believe putting this policy into action will promote a more modern concept of trade in Central America, allowing the region to continue in economic development and democratic governance. Perhaps the biggest benefit occurring from CAFTA would be the eventual promoting of U.S. exports. Opening this trade agreement would broaden the spectrum in which U.S. goods are bought and sold. This of course would widen the market allowing for a stronger American economy as a result of a bigger consumer base. Furthermore, a bigger consumer base overseas creates a direct result of a need for more production here at home. In the simplest of terms, that means more jobs here there for creating a stronger economy. Besides all the numbers and economic figures, America also benefits by spreading the philoso... ...e they say, who should be in the forefront of our decision making. Creating a position on CAFTA is a hard and complicated process. There are so many angles to be viewed that it makes a definitive stance almost impossible. When simply going over the general facts it is very apparent both sides create some excellent points. Hypothetically, the United States argument is correct in the fact creating worldwide trade does open the doors for growth and economic expansion. Trade agreements no doubt break down barriers and provide a more cohesive policy. However, the possible side effects can not be ignored, especially in an area as delicate as Central America. In an economy that thin it is dangerous to say the least to alter their entire system and try to mold it after a huge and stable democracy. Just because it works for us does not necessarily mean it will create benefits for them. Furthermore, to throw this policy upon a country that is uneducated in its principles is down right ignorant, and reeks of a self serving motive. Due to this fact, I believe i t is in Central America’s best interest to reject the CAFTA proposal, and perhaps wait for a more proven and solid trade philosophy.

Commentary: The Doctor’s Wife Chapter 4

I will be writing about a very small section of ‘The Doctor's Wife', by Sawako Ariyoshi. The section I will be mentioning is the end of chapter four, from the last paragraph on page thirty four, until the end of the chapter, on page thirty seven. When Naomichi starts off the paragraph on page thirty four, he mentions â€Å"Twenty three years ago, Umpei was born.† The way he starts off his speech like this is as if he is speaking of his life story, or the most important and interesting story ever, as if no one had heard it before, which contrasts with what comes next, ‘probably being repeated for the hundredth time' which shows that it is not a new story, but one that many have heard countless times. In the next few lines, Ariyoshi uses more contrasting ideas, when Naomichi tells of Umpei's birth, of which he delivered with Otsugi in ‘terrible pain' even though outside, it was a ‘fine day' without a ‘patch of cloud'. This contrast shows that there is always a silver lining on the other side after the rough patch, here, with the silver lining being the fine day and the rough patch being Otsugi's painful labour. Naomichi tells this story with very good memories, as he remembers the small details of Umpei's birth which he delivered himself. At the top of page thirty five, the sentences are considerably short, which creates a sense of tension in the text for the readers, which make them look forward to something that may be coming ahead for them to look forward to. As Otsugi got into labour, there is another contrast, as the weather started getting bad, and ‘thunder roared nearby', which is a personified phrase. As Naomichi was the person to deliver Umpei, he has alot of very fond memories of Umpei growing up, of which he mentions remembering ‘his first sounds', and the way he ‘gestured to show how he cradled the baby' shows the reader that he remembers it as if it happened yesterday, and not decades ago. At the end of the very long paragraph lies a question mark, which signifies a rhetorical question, showing Naomichi's pride for naming Umpei as well as his family pride. Kae has been looking up to Otsugi ever since she first heard about her when she was a little girl, and the way Kae is ‘visualising her mother-in-law' near the bottom of page thirty five shows that Kae looks up to Otsugi, and is trying to understand her underlying emotions, feelings as well as thoughts. Not only does she think about Otsugi's emotions, Kae also has repeated thoughts of Otsugi running through her mind. Otsugi is shown as a smart lady at the bottom of the page when she ‘cleverly managed to bring Naomichi's interminable tale to a close'. On the top of page thirty six, there is evidence which points to the fact that this family is not ‘well off' as ‘Kae entered a small room' which was a ‘sleeping quarter for the women'. This shows that Naomichi does not have enough money to have a house where each member of his house would have the priviledge of getting their own rooms. Kae is used to being ‘looked after by Tami', so as there is a change in surroundings, she feels uneasy from the kindness of her new sister in laws. The contrast between the two families is shown around the middle of the page, as the wedding date had been ‘hastily set' by Naomichi's family, whereas Kae's bridal costume had been ‘carefully planned' by her mother. Kae is a girl who is used to taking compliments all the time from her family, so when Ryohei compliments her bridal costume, she is glad that she had finally ‘achieved recognition'. At the end of the chapter, it is described that Kae ‘felt neither enstranged nor unhappy sleeping next to her mother-in-law' which shows that Kae is happy as she is finally close to Otsugi, which has been her lifelong dream, and now she has the chance to be close to Otsugi all the time. Her marriage is very peculiar, as she did not really marry Umpei to marry him, but in fact, she married him to marry his mother.

At&T Wireless: Text Messaging Essay

1. Describe the cost behavior in the wireless industry. What are the implications of this cost behavior for cost-volume-profit (CVP) relationships? The term cost behavior is used to describe whether a cost changes as output changes. In this case the costs are tightly shielded. In order to describe the cost behavior of the industry, we have to study the process that results in cost incurrence. Based on the information in the AT&T case, the industry features a high proportion of fixed costs in relation to acquiring spectrum and building a network. Variable costs are relatively low and, in the case of text messages, are very low. The cost structure in the wireless industry is dominated by fixed costs, so the contribution margin ratio is high. The high fixed costs and large contribution margin ratio result in a relatively high percentage increase in profit. The greater the proportion of fixed costs in a firm’s cost structure, the greater the impact on profit will be from a given percentage change in sales. The wireless industry has high operating leverage, because of high fixed costs and low variable costs. Therefore, the industry has a high ability to generate an increase in net income when sales revenue increases. â€Å"Text messages did not use any extra spectrum – once the carrier had paid the cost of the underlying infrastructure and storage equipment. Any revenue received by the provider on incremental text message usage is almost pure profit†. So, we can assume that, the cost does not change as the output changes. As far as I understand, the costs are incurred when the message is actually sent, and all these cost are very low. 2. What are the key cost drivers? Can a cost driver be used to continually raise prices? Cost drivers 1. Number of text messages per minute 2. Number of cell towers per area covered 3. Number of databases needed for a certain volume of messages 4. Number of customers 5. Number of cell phone plans 6. Number of terabytes 7. Number of devices The choice of the cost driver in this industry is not obvious, and the cost behavior pattern can depend on the cost driver selected. In this case the key cost driver is the number of text messages sent/received per minute. Yes and No. It depends on the cost behavior of the business. If the business has high variable costs and low fixed costs then the organization is more effected by a change in the volume. If the business, like in AT&T’s case, has a high rate of fixed costs with minimal variable costs (we assume that they are at the low end of the range of volume per fixed costs because their profit margin is high) then a change in volume will have little to no effect on the actual costs incurred. 3. What does it cost AT&T to send a text message?[Consider costs of the channel, billing cost, storage cost] Based on this cost, what is AT&T’s profit margin as a percentage of its text messaging business? [Consider per-use pricing and package pricing]How strong a relationship should exist? In Plan Channel cost$.0008641 (.07/81) = using voice messages as a reference which cost $.07 cents a minute. There are 81 text messages/minute transmitted per channel. Billing cost .0017283 (.0008641 x 2) = assume billing costs are twice as much as wireless costs Data base cost.0002857 (10M/35B) = AT&T would carry approximately 1% of worldwide text traffic of 3.5 trillion (35B) in their database which costs ~ 10 million dollars Storage cost .0000003837 (13,430/35B) = Worldwide text storage is 1,343 terabytes. AT&T would carry 1% of this storage =  13.43 terabytes. Cost of storage is $1,000 x 13.43 = $13,430. To get the per text cost divide this by 35B. Total cost per text$.002878 Gross Profit Margin = Gross Profit divided by total revenue $.20 per messageplan of $5 for 200 messagesplan of $15 for 1500 messages (.20 – .00278)/.20(.025-.002878)/.025 (.01 – .002878)/.01 =99%= 88%= 71% 4. How strong a relationship should exist between the prices charged to a customer for a good or service and the cost of providing that good or service? We think that companies should calculate their break-even point for their goods and services and to charge the prices according to that figure. This way, they can make sure that their price covers their expenses. In case of AT&T’s text messaging they are charging much more than the cost. But because there are only four national carriers in United States and they control 90 percent of the market, and text messaging had become widely popular, they can afford high prices. They are considering the demand of the service and pricing the product according to demand and supply. 5. Why is the price that AT&T charges to transmit a kilobyte of data via text message so much higher than the price charged to transmit a kilobyte of data via a Smartphone? The fastest growing wireless industry is text messaging. This also reflects the earlier comment that demand for messaging far exceeds supply, therefore driving prices up. Even though it costs less to transmit a text message than data, it is still seen as a very low cost to the average customer. The customer feels like they are getting a good deal because they are using the text messaging more than the data messaging. Part of the wireless industries revenue is from the sale of the devices. Even the cheapest cell phones have the capability to send text messages. Since the company is not making as much of a profit off of the device (cell phone), they are making up the difference in charging more for the text messages. In addition, since voice  messaging is being replaced by data messaging, both text and email, almost all cell phone chains are developing their own version of an IPhone or smart phone. To compete with these other chains, AT&T must charge the lowest price possible for their data to entice customers to buy their products over the competitors. 6. As we move to a service economy, can we expect to have more or fewer businesses with cost behaviors similar to those in the text messaging sector? Explain. I would assume we would see more businesses with cost behaviors similar to the text messaging sector. The reason being is the service industry tends to have more fixed costs that don’t increase linearly with the increase in service. The fixed costs tend to be step-fixed costs, whereas they can maintain services within a certain range up to a point in which they have to increase the fixed costs. The variable costs tend to be minimal since they often don’t have the manufacturing costs of direct materials and direct labor. After a service industry covers the basic operations, less money is needed as sales rise. Once the fixed costs are paid, the expense of processing additional sales is so little that the profits will grow faster than the revenues. The precedence has already been set in multiple service organizations, particularly internet companies. They have shown that once you achieve the hurdle of covering your basic fixed costs, the increased volume of service is very profitable. 7. What should management of wireless firms seek to do now? AT&T should invest in improving the company‘s wireless broadband coverage and its performance. They can improve network coverage by adding cell towers, laying faster fiber-optic cabling, adding capacity to cell sites and upgrading current cell sites to improve internet speeds. By enhancing the network, they can carry a larger volume of data traffic. This will allow them to accommodate more customers and therefore increase their profits.

William Golding essays

William Golding essays William Golding is a very influential author who wrote many different works. Some of his works are: The Lord of the Flies, The Inheritors, Freefall, Paper Men, and The Double Tongue. One of his first and probably most popular works to this day is The Lord of the Flies. William Golding was born in 1911 in Cornwall, England. He was educated at the Marlborough Grammar School, where his father taught, and later at Brasenose College, Oxford. Williams father wanted him to become a scientist so he had him take science classes; however William soon had a deep interest in literature and began to study the Anglo-Saxon period. He was very interested in this and became very dedicated to studying and writing about the Anglo-Saxon period. Eventually he decided to also start writing poetry. While attending Oxford he studied English literature and philosophy. After a short period of time in which he worked at a settlement house and in small theater companies as both an actor and a writer, Golding became a schoolmaster at Bishop Wordsworth's School in Salisbury. During the Second World War he joined the Royal Navy and was a part of the sinking of a ship called the Bismarck. After the war he retuned to Bishop Wordsworth School where he kept teaching until the early sixties. In 1954 William published his first novel, The Lord of the Flies. The Lord of the Flies is a novel about a group of British school children whom get stranded on an island. This book shows how refined and civilized the children are when they arrive on the island and how savagery they became towards the end of the book. At first the kids are very organized and refined but as the book progresses it shows how they become unorganized and totally different. Im sure that this book was a factor in William Golding winning the Nobel Prize in 1983 for literature. In 1988 William Golding became Sir William Golding, this means he was knigh ...

The Story of an Hour - Freedom by Death Essays - Free Essays

The Story of an Hour - Freedom by Death Essays - Free Essays The Story of an Hour - Freedom by Death "The Story of an Hour " - Freedom by Death 10/13/14 English 102 - Professor Stepp "It is a sad fact that 50 percent of marriages in this country end in divorce, but hey the other half end in death. You could be one of the lucky ones. " Richard Jeni Louise Mallard is an intelligent woman that understands the right way for women to behave. When her sister announces that her husband Brently has died, Louise cries dramatically rather than feeling numb, as she knows many other women would. Her reaction immediately shows that she is an emotional, demonstrative woman. Louises weeping about Brentlys death highlight the dichotomy between sorrow and happiness. She continues weeping when she is alone in her room, although the crying now is more a physical reflex than anything . From the window, Louise sees blue sky, fluffy clouds, and treetops. She hears people and birds singing and smells a coming rainstorm. Everything that she experiences through her senses suggests joy and spring and most importantly a new life. And when she ponders the sky, she feels the first hints of elation. Once she fully indulges in this excitement, she feels that the open window is providing her with life itself. The open window provides a clear, bright view into the distance and Louises own bright future, which is now unobstructed by the demands of another person. Its therefore no coincidence that when Louise turns from the window and the view, she quickly loses her freedom as well. Chopin suggests that all marriages, even the kindest ones, are inherently oppressive. Louise, who readily admits that her husband was kind and loving, nonetheless feels joy when she believes that he has died. Her reaction doesnt suggest any malice, however, despite the love between husband and wife, Louise views Brentlys death as a release from oppression. She never names a specific way in which Brently oppressed her, hinting instead that marriage in general stifles both women and men. The heart trouble that afflicts Louise is both physical and symbolic. It represents her ambivalence toward her marriage and unhappiness with her lack of freedom. When Louise reflects on her new independence, her heart races, pumping blood through her veins. When she dies at the end of the story, the diagnosis of heart disease seems appropriate because the shock of seeing Brently was surely enough to kill her. But the doctors conclusion that shed died of overwhelming joy is ironic because it had been the loss of joy that had actually killed her. Brentlys death gave her a glimpse of a new life, and when that new life is swiftly taken away, the shock and disappointment kill her.

Beh 225 Assignment Diagnosis and Treatment

Assignment: Diagnosis and Treatment Beh 225 July 10, 2011 Assignment: Diagnosis and Treatment According to the American Psychiatric Association, there is a fifteen percent prevalence of mental disorders in the United States. Bipolar disorder, also known as manic-depressive, is a mental disorder. Symptoms of bipolar disorder include extreme highs and extreme lows with periods of normal mood in between. Manic symptoms are being extremely active, talkative, distractible, unlimited hopes with no follow through, aggression, hostility, and violence.Depressive symptoms are feeling overwhelmed and worthless, loss of interest, insomnia, loss of concentration, and suicidal thoughts. Suicide is the 11th leading cause of death in the United States. Roughly, 29,000 people commit suicide each year. Bipolar Disorder can create marital and occupational problems as well as financial dismay. Mood disorders are thought to be caused by nature and nurture. Biological factors that may lead to a bipolar episode are chemical imbalances in the brain, hormonal imbalances, and inherited traits. Physiological factors that may lead to a bipolar episode include maladaptive cognitive distortions. The text defines this as â€Å"an illogical and maladaptive response to early negative life events that leads to feelings of incompetence and worthlessness that are reactivated whenever a new situation arises that resembles the original events. † (Morris and Maisto,2005) Studies suggest that women are two to three times more likely to have a mood disorder than men. Being diagnosed with bipolar disorder is a lifelong and reoccurring illness. There are different types of bipolar disorder. The symptoms of bipolar I are severe mood swings from manic to depressive that lasts at least seven days. Bipolar II occurs when mood swings are less manic, or hypomania, and shift back to depressive. When one’s symptoms are not determined to be either of these the disorder is called bipolar disorder not otherwise specified. These symptoms are not as fierce as the I and II characterization. Cyclothymiacs is a mild form of bipolar disorder. These milder forms of symptoms continue to shift over the course of two or more years. When a person has four or more episodes a year they are referred to as a rapid cycler. Although the onset of this disorder usually occurs in the twenties and thirties some children are also diagnosed. Children are more likely to be diagnosed early if they have two parents with the disorder. The child’s odds increase up to seventy-five percent in some cases. Many bipolar patients self medicate with drugs and alcohol. This action can trigger or prolong the symptoms. Bipolar disorder patients are at a higher risk for many diseases. These diseases include heart disease, diabetes, obesity, migraines, and thyroid disease. When one suspects they have bipolar disorder, a doctor needs to be consulted.The doctor will perform a physical examination, interview the patient, and order testing. There is no test for bipolar disorder but these tests will rule out other ailments. After reviewing all tests and lab reports a mental health evaluation will be preformed. Family history will be taken as well as interviewing the family of said patient. Bipolar patients tend to seek help in the depressive state rather than the manic state. This disorder is treated with medications and psychotherapies. Over the course of treatment, several medicines may be tested. The first choice of treatment is a mood stabilizer.The FDA approved lithium in the 70’s for treatment of mania. In 1995, the FDA in treating mania approved depakote. Recently, the FDA in treating bipolar disorder approved an anticonvulsive medication. Anti convulsive medicines are lamictal, neurontin, topomax, and trileptal. Atypical antipsychotic, or second generation, medicines are also used occasionally. These medicines are zyprexa, abilify, seroquel, risperdal, and geodon. These medications relieve sudden and severe mania symptoms. Anti depressants are used in treating the depressive side of bipolar disorder.Prozac, paxil, Zoloft, and wellbutrin are all examples of anti depressants. Mild side effects to medicines include headache, rashes, and heartburn. These side effects usually go away as one get used to taking the medicine. Serious side effects can occur, as with any medicine, such as tardive dyskinesia. This is uncontrollable muscle movement, usually around the mouth, that needs to be discussed with a doctor. In addition to medication, psychotherapy is recommended. These therapies include cognitive behavioral therapy, interpersonal therapy, and social rhythm therapy.

Collaborative E-learning in Saudi Arabia Essay Example | Topics and Well Written Essays - 2000 words

Collaborative E-learning in Saudi Arabia - Essay Example The new technologies provide the unique possibility for e-learning as part of the active educational process. The higher education institutions in Saudi Arabia can use the e-learning resources to improve the quality of the delivered education. Collaborative e-learning has the advantage of being flexible for the learners and the tutor. It is also highly valuable for group work since there is the need of class discussions which can be done in online form. In this way, the members of the group would have enough time to rethink their position without the social pressure of the face to face contact (Flexible Learning Website). Another aspect worth mentioning is the ability of the student to set the pace of the learning process. Thus the learner can realize the value of taking responsibility for his/her own improvement. In other words, e-learning trains the student to be proactive and take an essential part in the process of acquiring new skills. Different learning styles are also addressed by placing the emphasis on one's own pace of learning (Flexible Learning Website). The benefits of e-learning can be experienced especially in Islamic countries such as Saudi Arabia. According to the Koran a woman cannot be seen without her veil by males except for her closer relatives. The male professors might experience difficulties from religious essence while teaching to female students. Although direct teaching was used before 1990, it is no longer the case. The problem is deepened by the lack of female instructors in higher education ( Mirza, 2007; "Utilizing Distance Learning Technologies to Deliver Courses in a Segregated Educational Environment"). The most convenient way to address this problem is through e-learning. Technology might be put into practice in such cases. One example is the closed circuit television which is used by the instructor to deliver a lecture to female students who receive the information directly at the female campus. Another instance is the usage of telecommunications at the King Saud bin Abdulaziz University for Health Sciences. "The program is setup in a way such that a course is taught to both male and female students at the same time, with both lecture halls being within close proximity to one another. As a matter of fact, the male and female lecture halls are directly adjacent to one another. Each student has an individual client machine connected through a local area network to the instructor's PC" ( Mirza, 2007; "Utilizing Distance Learning Technologies to Deliver Courses in a Segregated Educational Environment"). Still, e-learning might pose various problems to the tutor and the students. Although, it is highly interactive, it cuts the direct contact between the instructor and the students. It leads to inability to comprehend the material and misunderstanding of the true purpose of studying the particular subject. Good utilization of distance learning requires excellent knowledge of the used software and perfect computer literacy There are instructors and/or students who need more time to acquire the specific skills needed for the implementation of the e-learning. Another aspect of e-learning is the relative independence of the learning process which might be difficult to students with bad time-management habits. They would be intimidated by the progress of the others while not being able to set timetable for their

Registration System Assignment Example | Topics and Well Written Essays - 1000 words

Registration System - Assignment Example And the costumer can avail this discount inform via his email account. Also, the main HQ and local admin can send to the costumer's email the latest offers if there is. The main HQ administrator has the access in controlling the system, the HQ can either add or remove motel. Both of the main HQ and the local Administration can update the room type, availability and pricing of their rooms. 1. The personal information of the customer includes his ID, name, address, contact information, age and other personal detail with his email address. The customer can access through web, he can check the availability, type and pricing of the room. Also he can check seasonal offers of the company. 2. With his personal email address he can send his messages and other inquires about his booking. He can receive special the other offer, be informed for special discount and other newsletter from the company. And also he can be informed if ever the payment and booking transactions is successful or not. 4. Costumer's history includes with the customer's booking number, the total of booking the customer made the other details of his booking from this the company will base their decision if they will give a special discount of not. The Main flow: Payment 1. Payment transactions must include the customer's ID, the date and amount he paid off. The payment of the customer may be in the form of cheque or card payments. 2. If the transaction was done by cheque then the transaction must include the payment number, cheque no., sort code, account number and other banking information. 3. IF the transaction was done by card payments the detailed information must include the card number, the date when it is issued and the expiration date. 4. All the payment transaction between the customer and the company. The company and the customer must be informed by the electronic banking system if the card or cheque is accepted or rejected. The Main flow: Motel 1. Both the main HQ motel administration and other local administrations can check their customer's history. 2. The HQ and other local administrations can update the rooms' availability, type, and pricing. Only the Main administrator can add or delete rooms. 3. The main HQ administrator can add and remove their local motel branches. Also they can remove, add or transfer their staffs.

War (1919) by Luigi Pirandello Research Paper Example | Topics and Well Written Essays - 1500 words

War (1919) by Luigi Pirandello - Research Paper Example Pirandello uses his understanding of psychoanalysis to highlight the difference between each character’s superficial acceptance of the reality of war, and his or her own deep level inability to come to terms with the suffering that war brings. Seen through the lens of psychoanalysis, this story is not about a train journey to Rome, but rather it is about human life and the journey to true understanding of the unbearable horror of war. The story was written in 1919, immediately after the end of the First World War. Pirandello himself had a son who was sent to war, and who was taken prisoner. One can assume that there are some autobiographical elements in the depiction of parental reactions to the enforced separation from their sons at a time of great danger. The First World War had been a terrifying for the whole of mainland Europe, and the high numbers of casualties shocked the people to the core. Never before had such an efficient mechanised war taken so many lives. The focus of the opens with the description of an unnamed middle aged couple settling into a train carriage full of other people. The woman is silent, and her role as mother shocked by the imminent departure of her son to the front is sketched in by her apologetic husband. The role of the suffering mother is very deeply embedded in Western culture. From the heroines of classical Greek and Roman tragedies - to the suffering of the Mother of God at the crucifixion, there is a long tradition of women with their faces covered in grief. Pirandello’s mother figure does this, silently anticipating, the death of a son, or sorrowing this event when it has occurred. It is the epitome of love without return, for the beloved creature is taken away and the mother must grieve for ever because of that. It seems that with this introduction Pirandello wants to present the classical interpretation of how loss of a

Business Law, Employment Law or Labor Law in Danskin Inc Essay

Business Law, Employment Law or Labor Law in Danskin Inc - Essay Example In this situation, the employee, the hurt party, is called the plaintiff while the employer, the source of grievance, is the defendant. This paper will examine a particular employee-employer dispute and the possible laws and remedies, if any, that are applicable to this case. The following are the facts of the case. 53- year old Kayte Clark is a Vice President for â€Å"Danskin Inc.† Clark is good-looking, enthusiastic and energetic. The employees like, respect and follow her. Legally blind after she acquired an eye disease twenty-three years ago, Clark has not been promoted to Senior Vice President twice because the company does not believe she can handle the stress or manage well because of her disability. Clark allows union representatives to send information paraphernalia to the company employees. Danskin Inc. top management is upset with Clark’s action and threatens to fire her. Clark explains the law forbids her to stop employees from being informed about the union. Danskin Inc. management is not satisfied with Clark’s explanation. Employees are informed that Clark did not have authority regarding the union representatives and are ordered not to speak to the union people. After a week, Clark has presented a one-time offer retirement package which does not include normal retirement benefits, insurance coverage, social security payments until the age of 59 or buy-out funds. Clark does not respond and is terminated after two weeks. Clark sues Danskin, Inc. Under federal laws, Danskin Inc. is accountable for two reasons. The first is the attitude Danskin Inc. management showed towards its employees and the union agents. The right of the employees to join or form labor organizations is provided in Section 7 of the National Labor Relations Act or NLRA.  

Love Essay Example | Topics and Well Written Essays - 250 words - 4

Love - Essay Example People don’t exist in seclusion, but co-exist and interact with one another. This is the social nature of people and they tend to have profound feelings of affection towards others; majorly family members and friends. People in a relationship cherish and care for one another dearly. This is evident in close love relationships like sexual love and family ties. The former is associated with deep intimacy and a pleasant feeling of sexual attraction coupled with joy while later is manifested in very close family fondness cemented by blood ties. In the physical sphere, one can be in love with or have a deep liking of the physical things in the environment; they could be money, mountains, food, pets or cars. People have a great craving for whatever they cherish and like, and so they can never be happy in their absence. For instance, some people cannot do without pets due to their emotional attachment to them. Finally, religious people have a great sense of liking of their deity. S uch people are obsessed with their deities and they worship and show great reverence to them. They truly value and care for them to the extent that some can endanger their lives for their sake. This affection is deeply rooted and can be evidenced by people’s religious commitments. The definition of love is a complex subject matter that cannot be exhausted in these few paragraphs but the paper has briefly presented the social, religious and physical manifests of love. Irrespective of the category, love is a deep psychological feeling of affection towards somebody, something or a deity. It comes about with strong and profound psychological bonds that are not easy to

E-Payment Systems Assignemnt Assignment Example | Topics and Well Written Essays - 1250 words

E-Payment Systems Assignemnt - Assignment Example The report will also try to underline a comparison among the mentioned methods. Apart from that the report will also emphasize on the aspect of database security of the seller. Table of Contents Table of Contents 3 Introduction 4 Method 1: Credit or Debit Card 5 Method 2: Cash on Delivery 6 8 Method 3: Mobile Phone Payment 8 Matrix Comparison 10 Security 11 References 12 Introduction In spite of the incident of dot-com bust, internet has changed the way organizations carry out their business. Internet helps an organization in finding new avenues of generating revenue, achieving new set of customers and also managing the supply chain of the business. Internet has significantly impacted on the global economy (Reynolds, 2004, p.5). Organizations also understood that internet is one the best medium of carrying out the business in a cost effective way and directly selling the products to the end user, thereby restricting entry of any third party. Thus during the early 1990’s the co ncept of e-commerce were hugely incorporated into the business process of the organizations. Electronic commerce or what is commonly known as e-commerce is an application which facilitates online selling and buying of goods and services. It offers online fund transfer; Electronic Data Exchange (EDI), online marketing and different other applications. The major advantages of using e-commerce are maximization of speed in the context of service delivery, reduction in the overall cost and also quicker response to the customers. Electronic commerce also plays crucial role in the process of online payment. Online payment method refers to the process of directly transferring funds to the seller’s bank account. The biggest advantage of an online payment option is that it instantly completes the entire process of payment. The electronic payment options which are accepted in e-commerce include credit cards, debit cards, cash cards and internet banking. Furthermore in order to conduct i nternational money transfers there are several online platforms such as PayPal, alert pay and Google checkout among other which aid in the process of transferring money. Therefore in order to facilitate online payment options issues such as convenience of customer and technical infrastructure and the security of the method must be taken into account. Thus modern systems need to be incorporated for better and smoother transaction. The recommended methods of payments are summarized below:- Method 1: Credit or Debit Card A debit or a credit card is one of the most widely used and accepted method of payment. Credit cards or debit cards are generally issued by banks or any other financial institutions. In this payment method the user directly transfers the money to the seller’s bank account either from its own bank account or through the credit issued by the banking authority. The process is also very simple, thus it will provide huge convenience to the customers. Furthermore it a lso consumes very less time the payment process can be carried out within few minutes. In case of customers making use of credit card they need to repay it later to issuing authority while on the contrary debit card users pay real time from their respective bank account (Radu, 2003, p.2). The option also provides high security to both the

Love Essay Example | Topics and Well Written Essays - 250 words - 4

Love - Essay Example People don’t exist in seclusion, but co-exist and interact with one another. This is the social nature of people and they tend to have profound feelings of affection towards others; majorly family members and friends. People in a relationship cherish and care for one another dearly. This is evident in close love relationships like sexual love and family ties. The former is associated with deep intimacy and a pleasant feeling of sexual attraction coupled with joy while later is manifested in very close family fondness cemented by blood ties. In the physical sphere, one can be in love with or have a deep liking of the physical things in the environment; they could be money, mountains, food, pets or cars. People have a great craving for whatever they cherish and like, and so they can never be happy in their absence. For instance, some people cannot do without pets due to their emotional attachment to them. Finally, religious people have a great sense of liking of their deity. S uch people are obsessed with their deities and they worship and show great reverence to them. They truly value and care for them to the extent that some can endanger their lives for their sake. This affection is deeply rooted and can be evidenced by people’s religious commitments. The definition of love is a complex subject matter that cannot be exhausted in these few paragraphs but the paper has briefly presented the social, religious and physical manifests of love. Irrespective of the category, love is a deep psychological feeling of affection towards somebody, something or a deity. It comes about with strong and profound psychological bonds that are not easy to

Presumption of Innocence Essay Example for Free

Presumption of Innocence Essay In a court of law everyone is presumed innocent until proven guilty by a judge and/or a jury consisting of their peers. This is the basis of the presumption of innocence clause. There are many cases that we can look at in order to provide a detailed explaination to this clause. The one the we will review in this paper is the Casey Anthony case. This is a perfect case to review for this cause. The Presumption of Innocence clause involves the fifth and fourteenth ammendments which will be further explained. When we are dealing with people or are thought to be guilty of any crime we need to remember this clause and give them the benefit of the doubt that they actually did not commit the crime until we can prove that they actually did. This paper will discuss all of these things and more to provide people with a better understanding of the Presumption of Innocence clause. Presumption of innocence is defined as â€Å"the government always has the burden to justify its use of power even against people who turn out to be guilty.† (Samaha,p481) This basically means that it is the prosecutions responsibility to present evidence and to convince a jury that a criminal is guilty of the crime in question. A suspect in any crime should be considered innocent until proven guilty in a court of law. When a person is arrested we automatically assume that they are guilty of whatever crime they have committed but have you ever seen someone get arrested and be released after their trial was over because a jury found them not guilty? I believe everyone has witnessed this occurance. We may not like to discuss it but they Casey Anthony case is a big case that deals with this. Casey Anthony  was arrested and tried for the murder of her daughter Caylee Anthony in 2008. Evidence used to detain Anthony included a nine inch piece of hair obtained from the trunk of Anthony’s car, a prestigious scientist found an abundant level of chloroform in the trunk of Anthony’s car, The piece of hair found in the trunk was proven to be that of Caylee Anthony as well as proven to be that of a postmorteum Caylee, and a rare kind of duct tape that was found on Caylee’s body was also found within the Anthony family garage. There was so much evidence proving her guilt but a jury found her not guilty due to lack of hard evidence. The jurors for this case wanted more evidence against her that they did not receive from the prosecution, in which is the reasoning behind finding her not guilty. Personally I think she did kill her daughter or had some part in the killing. Again that is my personal opinion but some people think she is definitely innocent. There is never a sure way of knowing whether or not that person is guilty unless there is hard evidence to prove it or the criminal was caught in the act and everything has to be right on point. I do not think that there is ever going to be a sure way to prove a person guilty upon their arrest because in order to do so we would have to honestly have a group of peers look upon any given case and say that the person is definitely guilty. Again that will never happen! The only crimes that I believe is an absolute guilty is driving while intoxicated or knowingly driving with a suspended or revoked license. There is really no way in being innocent when you are caught for these crimes. All in all just about everyone that gets arrested should be considered innocent until proven guilty in a court of law. References Samaha, J. , 2011, Criminal Law (Tenth Edition), Wadsworth Cengage Learning Summary of Casey Anthony Murder Trial, 2011, The Caylee Daily

New Head And Shoulders Olive Oil Extracts Product

New Head And Shoulders Olive Oil Extracts Product Head Shoulders (HS) is one of the most renowned brands of Proctor Gamble (PG). Launched first in 1961, it is now in the PG list of hot selling brands with a sale of over USD 1 Billion (Wikipedia, 2010). HS today sells 13 different products ranging from Classic Clean to Intensive Care (HS, 2010). Core line being dandruff protection, HS products are being prepared on sub-themes like hair and scalp type or even flavouring (e.g. menthol or citrus). A renowned survey (Ecologist, 2010) reveals that dandruff shampoos like HS are made with detergents to which anti-flaking agents are added. Zinc pyrithizone contained in Head Shoulders can cause be irritating skin. It has also been agreed the use of oil extracts could help relieve this irritation. With rather un-referenced myths about dandruff shampoos like HS stripping off hair colour rather quickly leaving them greyed prematurely in young ages. Olive oil has been used as a remedy in hair and skin treatments for centuries. Its constant application to hair is described as a guarantee of long lasting hair (eHow, 2010) in Asian European remedies. Hence a new unique HS product (i.e. New HS with Olive Oil Extracts) could give a very classic mix of anti-dandruff features with extra hair treatment through olive oil extracts. As this product is an extension of the HS product-line, it would not be feasible to simply state the damages of an anti-dandruff shampoo for promoting this new product. Although a very fair advertising statement could have been the one identifying the damages of the anti-dandruff shampoo and benefits of olive oil extract, it could have backfired in a sense that it would have undermined all the previous marketing efforts that were undertaken to promote other 13 HS currently running products. It could hurt the brand itself if the advertising for promotion of this product is not carefully done. It should be made sure that the advertising theme conforms to the organization objectives and missions and does not undermine the efforts previously made to promote the currently cash-cow or star products. 2 4Ps in Perspective of New HS Olive Oil Extracts Marketing decision or more specifically the Marketing Mix can be categorized in the four classes i.e. Product decisions, Price Decisions, Place (i.e. Distribution) decisions and Promotion (or Advertisement) Decisions. 2.1 Product Decisions The first category of decisions of the marketing manger is to control different perspectives of its newly manufactured product. Name of the product or brand is the far more important thing in marketing. In case of brands, the name should conform to the organization mission and objective statements while in case of newly introduced products, this name should conform to its brand. HS with Olive Oil Extracts being a product extension of HS conforms to the main brand i.e. HS. 2.1.1 Functionality Product extension pertains to introduction of a product in a similar category while brand extension is the extension of the brand to a totally different category. 13 products of HS are a classic example of product extension within a brand while Virgin is a good example of brand extension as it has many shares in distinct communication media categories. HS conforms to the functionality aspect of product/brand decision. Introduced HS as per the basic functionality of the brand remains an anti-dandruff product with same anti-flaking agents as in other 13 HS products. However, it comes with additional benefits of olive oil for improved hair. 2.1.2 Quality and safety Quality and safety are two other aspects on which matter when the decision about a introducing a product is being made. New HS is to conform to same quality and safety standards as guaranteed in PG products. 2.1.3 Styling and packaging Brands are the social mirror of company. It took Gold star years to get known by L.G. once they decided to change the brand name in 1995 (LG, 2010). Trademarks are erected into minds of people and hence, to benefit from the reputation of a brand, it is vital to conform to the same styling standards. New HS will has standard HS styling with word Head Shoulders prominent on the pack. HS is known to change packaging styles frequently. Very current style for packaging may be adopted. Another important aspect of the packaging of new HS is its availability in 50ml low price mini pack. Reason for introducing such packaging is to engage the clientele that may be reluctant to purchase HS otherwise. Customers in counties in Indo-China region have cost as one of the most important factor in terms of purchasing a product. This mini packaging would entice them to purchase this product. 2.1.4 Support Services Valuing customers through support and services has been one of the key characteristics of HS in general and PG in particular. HS gives value to their customers and provides them with nicest season deals. It is an innovative brands and never hesitates to experiment to provide its customers with variety of products. HS with Olive Oil Extracts becomes yet another innovative product which is a classic blend of herbal (i.e. olive oil) and are contemporary (i.e. anti-dandruff minerals) ingredients. 2.2 Price Decisions Another important component of 4Ps i.e. marketing mix is the price decisions before introduction of a product. 2.2.1 Pricing Strategy Around half of the world population lives in Indo-China region. The share their thought about traditional remedies for health and beauty. Anti-dandruff shampoos like HS have many local competitors offering traditional touch to their shampoo brands and hence being widely adopted. Although multinationals like HS are widely trusted and adopted, some facts (like intensive use of chemical ingredients in HS) and myths (like constant use of HS causes grey hair) give a reason to its competitors to make the people believe that their products (though much inferior in quality) are better than HS. Hence introduction of HS with Olive Oil Extracts would leave no reason for its critics and expected to sell like hot cakes. Local products sell at almost the same price as HS and hence skim pricing (Skimming, 2010) strategy could be adopted to earn financial benefits. Similarly in Europe, Far East and America, penetration-pricing policy (Pricing, 2010) could be adopted in order to attract new customers . 2.2.2 Seasonal Pricing Bundles HS is know by its enticing offers in terms of sales and discounts. Summer is targeted for its European launch and as the product is already been proposed to be sold on introductory low prices, it would not be feasible to offer bundles at this point in time. However after the introductory price offer is over, bundles offers could be targeted for the winter and charismas season. Reverse logistics (i.e. returned items from customer or stores) could be benefited from in terms of offering sales on returned products to clear out the stock seasonally. 2.2.3 Price Discrimination Although not directly, but the different standards of pricing for various geographic sale regions becomes a price discrimination phenomenon which HS with Olive Oil Extracts has adopted. 2.3 Distribution Decisions Logistics are one of the important factors in every business. Following decisions pertaining to distributions may decide the success of a newly introduced product. 2.3.1 Distribution Channels Market Coverage Distribution channels are called two-level when a manufacturer sells its products directly to the customers. It is a well-known practise in bakery and restaurant business. HS as a company is unable to sell its product directly to the customers and hence, up to five-level distribution channel could be adopted before the product finally reaches the customers. In terms of distribution strategies, exclusive strategy could not suit a FMCG like shampoo product and hence for new HS, exclusive strategy would not be feasible in Europe. In Asian markets however, multinationals like PG adopt exclusive strategies and sell the rights of distributions to promoting agencies. Companies like SmithKline Beecham and Reckitt Benckiser have also used this strategy successfully for year in South Asian countries. 2.3.2 Inventory Management and Warehousing It would be feasible for FMCG product like new HS wilt Olive Oil Extracts to be stored off the shore in countries where warehousing is inexpensive. European geographical region can be covered through warehousing in Africa while setting up warehousing in South Asia and Latin America could cover Asia and Americas respectively. 2.3.3 Transportation and Reverse Logistics Warehousing and logistics are two interconnected aspect of distribution decisions. Success of a marketing plan lies in logistics. Either forward or reverse, cost of logistics could play a pivotal role in success of a newly established product. Warehousing locations intelligently selected could effectively decrease the logistic costs. An ideal strategy for the new HS would be to ship it to its relevant warehouses based in various geographic areas suggested above. Subsequent shipments and logistics to the stores (and ultimately the customers) could then be proceeded with from those warehouses. HS ships their shampoo in large containers to 3rd world countries where they are locally packaged. This save the space and promotes the local packaging industries of relevant regions. The same strategy has remained a success story for many of such brands and would be adopted for this newly introduced product as well. In terms of reverse logistics, returned products could be managed locally throug h either resale or disposing-off or recycling where appropriate. 2.4 Promotion Decisions In todays information intensive world it is very hard to attract a potential customer without promotions and advertisements. Hence it becomes to come up with effective decisions about promotion of the product. As per (All Business, 2010) promotions decisions may compel a promoter to think over the following issues more thoroughly. Setting clear goals for promotion Setting a budget Seek out partnerships (Co-sponsors) Promotion decisions involve the following. 2.4.1 Promotion Advertising Strategy Promotion strategy can be Pull or Push (Pullpush, 2010). Pulling promotion policy is to advertise intensively to bring-about its consumer demand. It requires high amount of funding to promote the item through this strategy however, the benefit of this strategy is the direct interaction of company with its customers. On the other hand, a pulling strategy is to promote the product through companys sales force to wholesalers, from wholesalers to retailers and from retailers to the customers. An ideal example of such advertisement strategy is of IPhone 4 that was advertised more by the cell phone companies like O2 than Apple itself. Similarly Nokia also adopts the same strategy. For new HS with Olive Oil Extracts on the other hand would adopt mainly a push strategy in regions like South Asia where customer decisions are influenced by the advertisement. This strategy would also be successful in Europe and Americas however, high street retailers like Boots, Superdrug and Tesco etc. could a lso be used for pulling strategy. 2.4.2 Personal Selling Customers may not access the high street retailers in many cases and hence it may also be good strategy to sell the product through personal selling that may involve door-to-door selling or selling to the local grocery store. Former is widely adopted in South Asian countries. This strategy would again adopt five-layer distribution model where new HS will be sold to wholesalers, then to promoters and it subsequently reaches the customers though stores or sales representatives. Figure One:- Five-level Distribution Model for New HS Olive Oil Extracts 2.4.3 Sale Promotions Sales promotions could be eye catching and force a customer to buy out of time and even if he is not actually in need of that item. New HS is being introduced at a reduced short-time introductory price and is bound to attract clientele. Moreover HS packs are made available in 50 ml mini packs and every pack offers customers to fill an on-site survey about this new product to make the customers realize that HS always cares about the opinion of its respected customers. 2.4.4 Marketing Budget After running an intensive promotional campaign for the new HS on the electronic media, marketing budget of this product could be subsequently reduced through switching to print media at a later time. New HS will also benefit from PG trademark and joint advertisements would be run (for different kinds of PG products). Selling in mix--match (i.e. new HS in conjunction with other PG products) would also be considered. Doing so will not only decrease promotion costs but also increases the sales as the mix--match offers are more attractive than 2-for-1 offers within the same product line. It is notable that this mix--match strategy would be adopted in conjunction with promoters and wholesalers. Figure Two:- Promotion Model 3 Sample Advertisement for New HS Olive Oil Extracts Figure Three- Sample Advertising 4 SWOT Analysis of for HS Olive Oil Extracts 4.1 Strengths Itself being one of the well renowned brands. Working under the umbrella of Proctor Gamble Financial strength High quality customer loyalty Diversity in product lines Advanced logistics Approval of ISO and other standardizing bodies 4.2 Weaknesses Having low-price competitors Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) Less popular in rural areas (in terms of South Asian clientele) 4.3 Opportunities Organic revolution (more people want organic. Olive oil is organic component in New HS) Globalisation (Access to all markets) Population Increase in buying power of people Literacy of clients 4.4 Threats High competition Recession effecting purchasing power Religious cultural issues (Ban on multinational products) Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) 5 PESTEL Analysis for HS Olive Oil Extracts 5.1 Political Globalisation (Access to all markets) will enabled HS to target new potential markets Changes in government and its policies and political instability in rather volatile regions like South Asia that is one of the very attractive consumer markets for new HS. 5.2 Economic Recession and financial melt-down Increase in taxes (e.g. increase in VAT rate in the UK and imposition of a new VAT in Pakistan) Increase in fuel prices and thus increase in price of logistics HS conforms to various international standards and hence the production may incur higher cost. Thus the resulting product is costlier than its local low-quality competitors. Inflations and customers inability to purchase may also be a seriously addressable issue. 5.3 Social Having low-price competitors State sponsored ban on imported items Social boycott of multinational products (for instance in Muslim countries) Increased population means increased customers Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) Illiteracy and lack of technical understanding 5.4 Technological Rapid RD results in improved product and ingredients every day and hence there is always a risk of competitor acquiring that technology and gaining technological advantage. 5.5 Environmental Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) High competition Use of organic items (would give the HS with Olive Oil Extracts high acceptability) 5.6 Legal As HS in general and PG in particular have got many global certifications, no legal issue pertains to the introduction of New HS with Olive Oil Extract. 6 Porter 5 Force Analysis for new HS Olive Oil Extracts 6.1 Threat of Rivals New HS with a unique Olive Oil formula not only removes the dandruff but also nourishes hair with historically trusted olive oil extracts. So far this product give new HS an advantage over other but its rivals like Garnier, Boots, Pentene, LOreal, Elvive, Clinic and Nizoral may strike an oil-well and come up with a contemporary product in their brand-line that could snatch advantage back from HS. 6.2 Bargaining Power of Suppliers New HS is a blend of contemporary anti-dandruff chemical agents and olive oil. As the prices of essential chemicals are on a hike, suppliers consequently get more demanding in terms of asking more price for raw materials. Similarly, as the new ingredient i.e. olive oil is also required for new HS production, it will increase the HSs dependency on new suppliers. 6.3 Bargaining Power of Buyers With variety of anti-dandruff products available in market and lack of knowledge of people about uniqueness of the new HS it is quite possible that buyers switch to rather cheaper low quality products as per their preferences. 6.4 Threat of Substitutes Olive oil is separately available widely in the market so the customers could prefer using hair oil separately and later washing their hair with HS classic to be dandruff free. Although the process becomes cumbersome however this could act as a substitute for the New HS. 6.5 Threat of New Entrants With HS established as one of the most renowned brands, new entrants might not effect already established HS products. Skin and hair products are the ones with which customers usually do not afford to take risk. And hence a new entrant introducing such a product may not get successful at ones. In countries where people value cost than quality, new entrants with low prices (though low-quality) product may gain competitive advantage over new HS. Part 3 Individual Critical Reflection on Learning Outcomes 7 Company Valuing Customers Proctor and Gamble is one of the most renowned fortune 500 companies of the United States (Wikipedia, 2010). The company is known for its advertising campaigns and customer satisfaction. One of the reason for its success is its high standards of value offered to the customers. Head Shoulders is one of its successful star brands that earns her revenues of over 1.7 billion USD a year. Company offers value to the customers through following. 7.1 Sales and Seasonal Offers by HS End of every season, the company offers various kinds of sales and discount offers to the customers. These offer normally cover various product lines covered under the brand. These sales though mainly target at generation of revenues, one of the aspects of also is to enable low-income customers to purchase these HS products. HS comes regularly with exciting 2-for-1 and mix-n-match offers for its products. 7.2 Availability One of the imperative qualities of HS is its availability. Certain percentage of customers may not be able to visit high street stores so the key quality of FMCG like shampoo is its availability at local and small stores. Although it is much easier and cost effective in terms of logistics to provide the product at major stores, HS ensures that its products are available at the local stores on the very same prices or even cheaper than high street ones. Such distribution strategy makes a long logistics chain and benefits HS less in terms of earnings but in terms of customer care it is an effective move. 7.3 Surveys Occasional online surveys on customer satisfaction are also one of the key attributes of HS in terms of customer care. These surveys incur cost to HS but it earns them in reward the customer satisfaction. The surveys are an important mean of knowing about the desirable improvement about the product and also collecting ideas about future products. 7.4 Research Development RD could be interpreted in two ways. One in terms of gaining and maintaining competitive advantage over rivals while more importantly in terms of maintaining customer trust and loyalty. A product without active RD may go stagnant and in-turn compel the customer to switch to a new brand. Not in terms of updating products through technology, there is a strong need for a brand to regularly get innovative products introduced. 7.5 On-site Hair Wash The on-site hair was strategy was introduced by HS in Pakistan where an HS van would visit the public spots and offer them free hair wash. It was then broadcasted as their advertisement campaign. This strategy has made many HS customers feel that HS gives them value by considering them real actors and letting them rather realistically act in its commercials. 7.6 Help Line Customer help-line had been made available in Pakistan for a very long time to help the customers decide the better product as per their hair types. People have benefited from the suggestions and guidelines provided by HS professionals. 8 Contribution of Proposed Advertising Strategy in Valuing Customers 8.1 10% Introductory Discount 10% introductory discount to the customer is yet again an effort that conforms to the companys customer care policy. This strategy will also let the customers switch to the new product easy. 8.2 Customer Survey As a part of advertisement, customers will be invited to fill-in a short survey on this innovative product. It will not only realize customers that their views are valued in HS but would also pave a way for new innovative products in future. 8.3 Innovation This product which itself is an innovation is also to give value to customers who are loyal to the brand. Customers may not switch the product even if it does not suit them just because they do not trust other brands. This innovation would bring confidence and pride in loyal customers. 8.4 Mini Packs To facilitate a large number of rather low-income customers, 50 ml mini packs of new HS with Olive Oil Extracts is being introduced. With the different sorts of large packaging available already this attempt would encourage more customers to buy. It again conforms to the policy of HS to provide products affordable to everyone. 9 Critical Reflection Achievements of Three Learning Outcomes 9.1 Analyzing Elements of Marketing Mix Marketing Mix can be considered as one of the most dynamic legacy marketing model. With main emphasis on 4Ps i.e. Product, Price, Place Promotion this model offers an insight into many marketing concepts. It would not be wrong to state that if followed in its true spirit, it could result in very workable marketing plan. Product part of the marketing mix covers the dynamics of product or service. It ranges from product name to all its specifications. It covers various aspects of a product from its launch till the point its set for disposing off. In other words product related decisions are taken care of in this phases. Next decision phase in marketing mix is the price decision phase. In most of the cases, price setting plays a pivotal role in initial success during launch of a product. It surrounds products initial pricing and offers associated to the product at its launch. Another important component of the 4P model is Place or distribution. Logistics are important both in terms of decreased product costs and timely delivery to the customers nearest stores. Effectiveness of this phase may results in improved pricing for customers and increased savings to the company. Promotions being the final part of marketing mix are the core of the particularly initial launch of the product. Promotions keep the product live in the eyes of consumers and is also a vital component in attracting new customers. Critical View: Although the marketing mix forms the basic structure of a marketing plan, it has some inherent shortcomings that have raised the need to launch more progressive models. One of them is 5Ps model that iterates the need of more desirable distributions like process, people and packaging etc. Subsequent models like porter 5 force model takes into account the environment in which the product is being launched. To win a competitive advantage, it is important to know the competitors or expected competitors and hence this model describes such characteristics pertaining to the environment. SWOT and TOWS matrices are the ways to analyze the self capabilities of a company. It then could be used to compare it against rivals. Similarly PEST and PESTEL analysis help assess the environment in which the product being launched. Although its limitations are there, Marketing Mix can still be categorized as one to the simplest models around. Many models have been organized around this model and it give a very descriptive flow of events that are considered imperative in a marketing plan. 9.2 Critical Appreciation of Marketing Research Techniques Surveys are one of the effective ways to gather data about a persons opining on a topic without physically interviewing him. Critically, surveys intend to concise a whole scene into few questions that require a high skill that everybody may not have. Minor error on surveyors part may spoil all the effort. Another shortcoming of surveys is the understanding level of the audience. It may be possible that the question may not be understood properly. Surveys normally ask for very few choices of answers and hence the person who is being surveyed may not respond in appropriate way. Personal Interviews is another way of market research that is widely used around. One of the shortcomings of the interviews again is the precise nature of questions to be asked and hence requires high skills of the interviewer to prepare the questionnaire. Timing constraints on interview are also an important factor. Limited time may leave questions unasked. Getting time from CEO level administration for interviews may also prove difficult. Observations let study the environment briefly. One of the shortcomings of such techniques is that the observer may take a wrong opinion about the things. Moreover ethically most of the people do not like being observed. Field Trials is another technique in which product is picked in a selected market to gather customer response. One of the shortcomings of such approach is that if the product fails, it could spoil the product name forever. Similarly competitors may acquire that product to develop their version of the same product and hence RS goes wasted. Focus Groups is another technique for marketing research. Focus groups provide subjective data. One of the problems in the focus groups is the biasness on certain issues that may spoil the outcomes from this activity. 9.3 Use of Marketing Terminology Concepts Marketing is a very diverse field with many intermingling theories and concepts. Where behaviour related theories of reasoned action are covered in consumer behaviour, they are also studies in Porters 5 Force model under Buying Power. Similarly theories like PEST analysis give economics of marketing the Pricing part of Marketing Mix also discusses pricing. In Porters Five Force model logistics are also covered while in Place phase of 4P model, the inbound and outbound logistics are discussed. Social issues under PEST analysis are closely connected with Threats and Opportunities section of SWOT analysis. Many threats are discusses in Porters 5 Force Model while the same could be discussed under Threats phase of SWOT analysis. Hence identifying the boundaries may prove difficult however these model still individually attempt to cover as many as possible aspects of marketing plan. 10 Module Learning Related Questions Expectation at the Start of Module:- One of the basic expecting at the start of this module was to be enabled to develop an appropriate business plan developed for an organization of my choice. The aim was to understand the basis issues and important aspect of a marketing mangers job. And to understand the meanings of marketing strategy and what aspects of the business environment are required to be looked at for devising a successful strategy. To understand the role of various models of marketing that could help device a strategy. Experience Brought to Module:- I had studied many to the theories before but was not aware to device a business plan from the concepts that I had in my knowledge. I possessed a grip on theoretical aspect of many models but practicality was lacking. Experience Used to Achieve the Learning Outcomes:- Having knowledge of theories, it was easy for me to cope with the practicality that was the main focus of this module. I wasted no effort to remind these theories by heart as they were already in my mind. What I focused was the application of these concepts. Taking an organization and applying them to it. Through a repeated practise of case-study solving, I am capable of devising a rather appropriate strategy for my organization. Views on the Process:- It was a step-by-step learning process. Like mentioned before, the aspect of practicality was there in the learning. I had revised my concepts. Learned new things like 4P models and learned how they are interconnected. Later I took various case studies during the course and applied my knowledge onto them to see what organization used what strategy. Prior Knowledge:- The understanding of the basic marketing terminologies, concepts and theories was required to go smoothly. As the study under the module was focused on the business process and it even started up with the case studies hence it was pivotal to know them all. How I am Likely to change:- This process helped me learn develop business plans for the organizations. It has also helped me assess myself through repeated rounds of class discussions on the basic concepts and business case studies of various natures. It has also helped me on understanding the my future job where I may be required to device a strategy for my future employer. My Feelings undergoing the Process:- It was nice to learn and even nicer to experience a switch in my approach from a theoretical approach to a purely business oriented practical approach. Questions on the Learning Outcomes:- Typically I was all clear about the concepts and theories. I found however during devising the business plan and studying other case studies during the class sessions that that many theories are interrelated. I also understood that the one of the basic models is the Marketing Mix model from which, the other contemporary models are based on. Efforts would be made further clarify myself on the 4Ps and its extensions. Studies would be continued in individual resources to see how the models like Marketing Mix have been replaced by contemporary models. 11 Conclusion Part 1 of this work was a situation analys

Advantages of Employing Cognitive Behavioral Therapy :: Psychology, Anxiety

Advantages of Employing CBT Fundamentally, CBT is a collaborative project between patient and therapist. In CBT, both patient and therapist are as active as each other. Patients are helped by the therapist to attain knowledge of their problem, in terms of the real experience of the problem and also the ways by which it interacts with and affects their lives. Therapist and patient both collaborate to find the best explanation for the situation and solution to the problem (Haaga & Beck, 1992). CBT therapists are actively engaged with their patients. It is believed that they may talk with their patients more than other therapeutic approaches (Graham, 2005). Another advantage of CBT is that it is a problem-oriented approach (Westbrook, Kennerley, & Kirk, 2007). In CBT, problems are addressed in a practical way and not in ambiguous or general terms. There is a focus on an achievable outcome and goal. Therapy is designed to tackle that specific problem rather than trying to solve all the problems at once. Goals should be ‘SMART’, i.e. be: Specific, Measurable, Achievable, Realistic, and have a Time farm (a date for completion) (Beck et al, 1979). Examples of the real life experience will clarify the situation. For example, if patient suffers from depression, the therapist would ask he/she to describe exactly how he/ she feels and how this problem has affected his/her life. It helps the patient identify the underlying reason to why certain behaviours occur or why the feelings are there. Compared to most psychological therapeutic approaches, CBT is more structured (Brewin, 1996).For example in the beginning of each session the therapist and patient would set an agenda for what they should do in the session and they would try to stick to it. Another benefit of employing CBT could be the fact that there is the relative lack of side effects which medications would cause (March et al, 2004). One of the main advantages of CBT is that this approach is time-limited and brief. It is usually between six to twenty sessions (Fairburn et al, 1987). Since CBT is time-limited, the patient is aware of this limitation and this may result in developing more motivation in the patient. On the other hand, by observing quick changes and progresses, the patient would be more encouraged and motivated and optimistic about the outcome of therapy. Because CBT is short term so it is more cost effective for both patient and therapist.

Free Julius Caesar Essays: The Role of the Mob :: Julius Caesar Essays

The Role of the Mob in Julius Caesar The most important characters of the play Julius Caesar are clearly the citizens of Rome. The citizens have an important effect on both the audience and the characters in the play because of their unlimited desire to passionately express their emotions. Throughout the play these emotions are communicated through various events. The first event is the celebration of the feast of the Lupercal. It was the citizens’ positive reaction to Caesar during his triumphant return after his victory over the sons of Pompey that fueled the fear of caesar’s becoming king. The citizens’ opposition to Pompey’s allies caused great disturbances in the streets because a short while before, Pompey was their hero. Now Caesar, victorious, is the hero of the hour. Their response also influenced the idea that Caesar was becoming too ambitious. Thus, the citizens of Rome had a role in the fate of Julius Caesar. A later example occurs during the funeral oration by Mark Antony. Brutus logically gives his reasons that necessitated Caesar’s death. He informs them that he acted out of love of Rome and his desire to prevent tyrants from controlling her. The citizens embrace his words with cheers and understanding. However, their mood alters when Antony offers his interpretation of the situation. He passionately described the deeds Caesar performed in behalf of the citizens of Rome, which clearly contradict the opinion of the conspirators that Caesar was too ambitious. Antony carefully uses irony in referring to Cassius and Brutus as honorable men; the strategy wins over the citizens and they listen with growing anger to his words. He leads the citizens to the body and begins to show the brutal results of the murder while simultaneously influencing them to believe that the conspirators are murderers and traitors. Ultimately, Antony reads Caesar’s will, which leaves his parks, private estates, and newly planted gardens to the citizens of Rome.

Computer Security Measures Essay

The Problem and Its Scope The Internet and computer networking means that there is a need for new security measures to reduce the threats and challenges inherent from these new technologies and software applications and network devices. Information, network equipments, transmission media, computer systems, and servers are subject to threats. â€Å"Yet the use of information and communication technologies has increased the incidents of computer abuse.† Computer security involves safeguarding computing resources, ensuring data integrity, limiting access to authorized users, and maintaining data confidentiality. Effective computer security therefore involves taking physical security measures (to ensure hardware and media are not stolen or damaged), minimizing the risk and implications of error, failure or loss (for example by developing a resilient back-up strategy), appropriate user authentication (for example by employing strong pass wording), and possibly the encryption of sensitive files. We live in a world where â€Å"information wants to be free† and in which people are getting used to having access to whatever information they want anytime, anywhere and from a wider range of computing devices. Unfortunately, in terms of the security and control of the resources to which computers permit access, this can prove quite a problem. Indeed, many users unfortunately often view security and control measures as inhibitors to effective computer use. The student’s awareness about computer security measures can be a big help to them to acquire some knowledge about protection of their digital asset. In this sense, the students acquire knew knowledge on how to use computer security measures in order to protect all the data stored in their computer system. Because of the computers evolution, the researchers want to share the implications on how important the computer security measures, so that the respondents will be able to know on how to handle some cases in the future. Globally, the most used computer security measures are Anti-virus programs are the most frequently used tools to protect computer systems, and they must be upgraded regularly to protect against any new viruses. Firewall  is different from anti-virus software, which simply verifies that a file is virus free. You can also add an anti-spy ware program. Spy ware is a small program downloaded onto your computer via the internet, usually with your approval, to collect information. Anti-spy ware operates a lot like an anti-virus program, but its role is to prevent malicious spy ware (or malware) from sneaking onto your computer and transmitting your personal data. Firewall intercepts and controls traffic between networks with differing levels of trust. It is part of the network perimeter defense of an organization and should enforce a network security policy. By Cheswick’s and Bellovin’s definition, it provides an audit trail. A firewall is a good place to support strong user authentication as well as private or confidential communications between firewalls. As pointed out by Chapman and Zwicky [2] , firewalls are an excellent place to focus security decisions and to enforce a netw ork security policy. They are able to efficiently log internet work activity, and limit the exposure of an organization. The exposure to attack is called the â€Å"zone of risk.† If an organization is connected to the Internet without a firewall, every host on the private network can directly access any resource on the Internet. Or to put it as a security officer might, every host on the Internet can attack every host on the pri vate network. In the Philippines, some of the businesses are employing security products, such as intrusion detection system and firewalls, and other internal controls which are meant to safeguard, physically and logically, all servers and information systems, including the data stored in the systems. In Davao City, many colleges’ offers IT courses and one of these schools is the Holy Cross of Davao College. Some computer security measures used in some colleges are anti-virus, firewall, ad ware, spy ware and etc. This help to secure data from viruses, unauthorized a ccess, hardware failure and hardware theft. Rationale of the Study The term Information Technology is the area of managing technology and spans wide variety of areas that include computer software, information systems, computer hardware, programming languages but are not limited to things such as processes, and data constructs. In short, anything renders data,  information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism, is considered part of the Information Technology (IT) domain. Computer security is to prevent or detect unauthorized actions by users of the system. The protection of data stored in your computer system. The protection of data (information security) is the most important. The protection of networks is important to prevent loss of server resources as well as to protect the network from being used for illegal purposes. The objective of this study is to know the level of awareness and utilization of all first year BSIT students in terms of computer viruses, unauthorized access, and hardware failure and hardware theft. Theories and Concept This study was anchored on the concept of Dynamic awareness theory (DAT) offers an alternative to explaining the creation of awareness in distributed work groups. DAT highlights the important role of users and social practices in awareness creation. The theory further points to the dynamic nature of awareness creation: Awareness emerges over time and depreciates when not being actively attended to by the users. A person’s awareness is not a static state which can be arbitrarily turned on and off. It is rather a slow build-up of information about his surroundings (Kai Riemer, Russel Haines, 2008).  This theory of awareness is use to conceptualize each individual of their daily awareness about what happen in their community, because awareness requires active maintenance because it diminishes over time. Independent variable Dependent variable Figure 1. Conceptual Framework Showing the Variables of the Study The response of the first year BSIT students in the level of awareness and utilization about computer security measures in terms of Virus, Unauthorized Access, Hardware Failure and Hardware Theft depends with the experiences  they encountered in their system in which it is the basis of the reasons for the awareness of the students. Statement of the Problems 1. What is the level of awareness of the respondents about computer security measures against the following threats: a.Virus b.Unauthorized access c.Hardware failure d.Hardware theft 2. What is the level of utilization of the respondents on computer security measures? 3. What is the most practiced computer security measure by the respondents? 4. What is the least practiced computer security measure by the respondents? 5. Is there a significant difference between the level of awareness and utilization of the computer security measures by the respondents? Method The researches conduct this type of research in order to obtain certain information about the computer security measures. The researchers used descriptive assessment method in order to meet the objective of the study. To gather data, the researchers use these procedures in order to analyze the data that has been collected. Research Design In order to determine the level of awareness and utilization about computer security measures, the descriptive assessment method of research is used. This is used by the researches because the objective of this study is to determine the level of awareness and utilization within the first year BSIT students without affecting them in any way. Descriptive research design exhibits specific subject and as precursor to more quantitative studies. The actual survey is conducted during the second semester of the year 2011-2012. The procedure used is carefully, analyzed in order to obtain accurate information. Research Environment The researchers conducted a research to a certain private school. The Holy Cross of Davao College is located at Sta. Avenue Davao City. The respondents of this research are all first year BSIT students. Respondents of the Study To achieve the desire information, all first year BSIT students of Holy Cross of Davao College were the participants of the study. They were chosen because they are not more knowledgeable compared to the higher years. The selected numbers of respondents were expected to give their honest answers. Research Instruments In this study, the researches use questionnaire as research instrument. It is most common instrument or tool of research for obtaining data beyond the physical reach of the observer.  Part I of the questionnaire is the level of awareness of all first year BSIT students towards computer security measures in terms of Viruses, Unauthorized access, Hardware Failure and Hardware Theft. Part II of the questionnaire is the level of utilization of all first year BSIT students towards computer security measures in terms of Viruses, Unauthorized access, Hardware Failure and Hardware Theft. Data Gathering Procedures In gathering data procedure, first the researchers conceptualized what study to conduct and arrived to a research title â€Å"Level of Awareness and Utilization of All First Year BSIT students about Computer Security Measures†. The research title was approved by the research adviser with the panel of examiners. After the approval of the title, a questionnaire was established to answer the research study was validated. Data Analysis The following statistical tools were employed to answer pertinent problems of the study, as follows: Frequency Count: This tool was used to count the number of items of the respondents who are aware and unaware about the computer security measures and its utilization. Weighted Mean: The weighted mean is similar to an arithmetic mean (the most common type of average), where instead of each of the data points contributing equally to the final average, some data points contribute more than others. The notion of weighted mean plays a role in descriptive statistics and also occurs in a more general form in several other areas of mathematics.