Us Beer Industry Overview Essay Example for Free

Us Beer Industry Overview Essay The beer industry is widely known for been an oligopoly. However, in our approach, we will explore the possibility of analyzing microbreweries in particular from a monopolistic competition market structure perspective. The beer market oligopoly is composed by three big players: Anheuser-Busch which holds 48 % of the market share, Miller Brewing Co. , with 18% and Coors Brewing Co. with 11%. Please refer to the below graph and table for information regarding the market share held by the remaining companies. (Market shares are shown based on shipments of 205. 6 million cases in 2005 and 210 in 2006). Based on the above market shares, we calculated the concentration ratio of the three big players and the Herfindahl Hirshman Index for the industry. Both measures confirm that the Beer Industry is indeed a highly concentrated one as the concentration of the big three players is almost 80% and the HHI is well above the 1,800 threshold. Market Analysis The demand in the beer market is characterized by flat consumption trends although we can currently identity two growing markets: First, a domestic niche market for microbreweries, and second, the international market that is currently been targeted by our big national brands. Another very strong market trend is the consolidation of many national brewers. This consolidation has been driven by the increased regulatory burdens and taxation in the industry as well as by changes in demographics: greater alcohol awareness, slow population growth, aging population, etc. Through consolidation, brewers can accomplish economies of scale and other supply chain synergies. Parallel to this trend, there has also been an expansion of specialty brewers (microbreweries) that target more sophisticated and knowledgeable beer drinkers. The players in this market focus on differentiation and therefore can afford to charge premium prices for their products. This is actually the niche market on which we will focus our analysis on in the later part of this paper. Barriers to Entry Standard and poor label the barriers to entry in the beer industry as relatively minimal; however, once firms enter the market, it is really difficult for them to remain competitive. The high barriers to entry are partially due to the fact that the beer industry is a relatively mature industry and that the market is dominated by very well established leaders. Other factors constituting barriers to entry are: an increased tendency for vertical integration (i. e the three largest brewers each own subsidiaries to perform non-brewing functions like grain elevators, milling, can manufacture, labels, etc), advantages of economies of scale and a very intense price competition. As a result, the new entrants are mainly microbrewers which are focusing on a new type of demand. Production Inputs Big or small, companies in the beer market are competing for the same resources and are affected by the prices’ fluctuations of their inputs. In the beer market, some of the key inputs to consider in any economic analysis are grains, hops and yeast. Strategy to succeed: ? Market Leadership ? Expanded market share (internationally) ? Price Increase ? Production efficiencies ? Recent differentiation – Premium Price i. e. Anheuser-Busch – Michelob Ultra for â€Å"Atkins† taste Industry niche markets Smaller micro brews ? Highly fragmented but growing ? Only growing market segment in the domestic beer industry ? Target small consumer market segments with high price inelasticity ? Rely on regional brewers for production to avoid high entry costs ? Market Trends: Consolidation of National Brewers: Flat Consumption trends Regulatory Burdens High Taxation Greater alcohol awareness Slow population growth Aging population Expansion of Specialty Brewers: Uniqueness and high price points High demand in category Constant high prices to attract sophisticated drinker [pic]. ? Although the barriers to entry are classified by SP as relatively minimal, it is still extremely difficult for firms to remain profitable once they enter. Barriers may include: The market is a relatively mature Industry The market is dominated by well established leaders Increasing vertical integration Economies of scale advantages (i. e. the three largest brewers each own subsidiaries to perform non-brewing functions like grain elevators, milling, can manufacture, labels, etc) High price competition New entrants are niche markets – microbreweries ? Grains (i. e. barley, wheat, rice, malt, sugar, etc. ) ? Hops (cascade) ? Water (H2O) ? Yeast FORECAST o Reduced market shares for national brands o Weak domestic consumption trends = Price increases to improve margins for sustained profitability However, o Signs of competitive pricing o Potential decreases in industry-wide pricing levels / decreased operating margins. C3 (2006): 77. 70 % HHI (2006): 2,831. 79.

The Contributions of William Gladstone Essay -- British History

Every country has a leader who helps change the country and the world. William was that leader in Great Britain. Born in 1809 to a self-made Scottish merchant, which taught him to help the average person; he entered the politics at the age of 22 in 1833 where he was a â€Å"tireless administrator† with â€Å"tremendous eye for detail† (Wilson 112). At first a very strong Tory, who felt that any electoral reform would lead to revolution, he became one of the founding members of the Liberal Party in 1859. He would later say that â€Å"I was brought up to distrust and to dislike liberty, and I learned to believe in it. That is the key to all my change† (Wilson 102). As Prime Minister and leader of the Opposition for many years he â€Å"was the standard bearer [and champion of many reforms], and his gov from 1868 to 1874 was one of the foremost reforming administrations of the century† (Tompson 287). His ability â€Å"to manage big crowds and to use the power of the crowd as an extra-parliamentary weapon† (Wilson) allowed him to push tough legislation through Parliament and â€Å"his sheer bigness, and grandeur, and moral weightiness was never to be repeated on the political scene† (Wilson 118, 103). William Gladstone was a British statesman whose reforms had a greater influence than Queen Victoria. With the era named after Queen Victoria, many people believe that Queen Victoria was the most important person of this age. The Queen wasn’t popular until later in life. People hated her for her refusal to come out of mourning after the death of her husband and her unenlightened political views. The royal pair had an active role together until 1861 where she went into prolonged sadness and never made public appearances. She emerged 1870s to a much-diminished role in g... ...y 2012. . Findling, John E., ed. Events That Changed Great Britain Since 1689. Ed. Frank W. Thackeray. Westport: Greenwood, 2002. 75-80. Print. Kagan, Donald, Steven E. Ozment, and Frank M. Turner. "Great Britain Toward Democracy." The Western Heritage: Since 1300. Upper Saddle River, NJ: Pearson Prentice Hall, 2007. 684-87. Print. Olechnowicz, Andrzej. The Monarchy and the British Nation, 1780 to the Present. Cambridge: Cambridge UP, 2007. Print. Tompson, Richard S. Great Britain: A Reference Guide from the Renaissance to the Present. New York: Facts On File, 2003. Print. "William Ewart Gladstone." Spartacus Educational. Web. 14 May 2012. . Wilson, A. N. "William Ewart Gladstone." Eminent Victorians. London: W.W. Norton &, 1989. 99-132. Print.

Internet Markerting Essay

Describe the key benefits and opportunities presented by internet marketing activity for Viola Drinks Ltd. and again how this help formulate and change the marketing mix for the business. In this assignment I will describe the fundamental benefits and opportunities presented by internet marketing activity for Viola Drinks Ltd. and furthermore how this helps formulate and change the marketing mix for the business. Internet marketing brings a lot of opportunities and benefits to businesses for instance reach to wider audience therefore raising awareness of the brand and attracting prospective customers, reducing overhead cost of the company as running and online business does not require as much finances as a regular business, and improve availability. Products: Products choices are informed by market research where customers’ needs and requirements are assessed. Feedbacks given by customers to the organisation will benefit Viola Drinks Ltd because they can modify their existing products or develop new product for their customer’s satisfaction. Internet marketing has divided product into two parts 1) core product and 2) extended product. The core product is the actual â€Å"product purchased by the customers to fulfil their needs† and the extended product is â€Å"the benefits build around the product†. Price: Price comparison is common online. Viola Drinks Ltd needs to make ensure that their online prices match with their competitor online prices. For instance online price comparison websites such as www. kelkoo. com and www. comparethemarket. com dedicated to comparing prices on products in order to find the best deal for the customer. Customers can log on to their website, search for a product, compare the prices and get a good deal. This will benefit Viola Drinks Ltd. to compare their prices with their competitors. The reason why online pricing is better than offline pricing is that online prices are very clear and transparent for the customer and the business at large because they can take advantage of the pricing that may change regularly or take advantages of special offers that last for a limited period of time and compare the amount competitors are charging. This is called price transparency it can only be achieved online as customers will be hunting for bargains. Place: Viola Drinks Ltd has integrated internet marketing within their already existing marketing strategies to create another sales channel. The benefit of Viola Drinks Ltd moving their business online is that they can â€Å"minimise cost of inventory, transport and storage while fulfilling demands from customers†. Furthermore, search Engine Optimisation (SEO) The accessibility and visibility of Viola Drinks Ltd is important through Search Engine Optimisation. Search Engine Optimisation benefits Viola Drinks Ltd. to be recognised among leading search engines such as Google, Bing and Yahoo. For a company to have an online presence they must be on the top list on the search engines. Optimizing your website for search engines is a gathering of techniques that simplifies a search engine’s task of searching, for information posted on your website. Therefore it is crucial to registering with the big search engines including Google, Bing, Yahoo and other search engines while making sure that the website contains the adequate keywords so the site obtains a high raking placement in the relevant searches that people carry out. This can be achieved by Viola Drinks Ltd. hrough incorporating the adequate keywords that any prospective customers might search for consequently increasing the visibility of page and raising awareness of the brand. Promotion: Promotion is an important aspect in internet marketing. Bringing the products to the customers’ attention will help Viola Drinks Ltd. to generate more sales. Online promotion directly markets to the customers as it regularly pop-up sales ads. â€Å"The marketing function concerned with persuasively communication to target audience the components of the marketing program in order to facilitate exchange†. The opportunity of Viola Drinks Ltd. promoting their products online is that their customers can have real-time up to date what the latest promotional offers. Furthermore customers receiving direct e-mail from Viola Drinks Ltd about products that the prospective might consider purchasing will pull them to visit the website more. Advertising: online promotion has helped Viola Drinks Ltd. to reach their target audience, therefore getting more customers and bringing awareness of the different benefits and features of their existing and new products which is dramatically benefiting the company. Online advertising has grown over the past years â€Å"Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said. Online spending grew 4. 6% to ? 1. 752bn in the first half of 2009, while TV spending shrank 16. 1% to ? 1. 639bn†. This shows how online advertising is increasingly growing in popularity in the UK and the benefit Viola Drinks Ltd. will have from online advertising is that they can get more customers as they are able to reach a greater audience and have new sales channels. Furthermore online advertising is cheaper and more convenient to reach a wider target audience. Viola Drinks Ltd. website enables their customers to shop and search for information 24/7 from the comfort of their own bed or from any other location. The benefit of online advertising to the customer is that he/she can get the information as far as they have an internet connectivity while offline advertising such as TV, billboards and newspapers ads are not that so popular as they used to be. In a recent article from BBC it is stated that online advertising has over taken the traditional forms of advertising. Globalisation: Moving on, the benefit of Viola Drinks Ltd. going online is to reach to a wider audience and expand the company to trade in a single global marketplace and the blurring of social and cultural differences between countries. Viola Drinks Ltd hence has make sure that they have a comprehensive understanding of the foreign markets environment and assess the advantages of their own products and service they provided to their customers on a world-wide scale. 24/7 Accessibility: Last but not least 24/7 accessibility is one of the major reasons for a company to go online. For Viola Drinks Ltd to go online it will mean that more customers can get to their stores at their own time. â€Å"Your store is open, 24 hrs. a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to†. This is the benefit that internet marketing provides to Viola Drinks Ltd because their customers can shop online at any given time. With the company’s presence online their customers will not be disappointed as they can always shop at any time of the day without leaving the comfort of their house. P5 – Explain how internet marketing has made Viola Drinks Ltd. more efficient, effective and successful. In this assignment I will clarify how internet marketing has made Viola Drinks Ltd. more efficient, effective and successful and how the increasing availability of the web gives business a number of effectiveness and efficiency. Dynamic Pricing Online pricing is done successfully thanks to the advent of technology. For instance flights change price according to the time of year; prices for flights go up during the half-term, as they know families will want to go at this time. Viola Drinks Ltd. website uses dynamic pricing charged prices categorise customers in different groups. â€Å"The prices are updated in real time to the type of customers or current market condition†. Viola Drinks Ltd. website has managed to establish this through their website. The efficiency and effectiveness of dynamic pricing can get Viola Drinks Ltd to capture more consumer attention and surplus, consequently meaning more generated profit for the company. Social Media: Social media has helped in a great deal in Viola Drinks Ltd. online advertisement. Social Media website such as â€Å"Facebook† and â€Å"Twitter† are the two most popular and used social media networks with over 1 billion visitors between them. The exploitation of social media has facilitated Viola Drinks Ltd to send out promotions and keep people up-to-date on upcoming events and products therefore increasing the opportunity to gain sales and also to profile their customers through psychographic profiling to target, young adults up to the age 24 who spend a great deal of their time online these are. Freedom of Choice has given Viola Drinks Ltd. ustomers the opportunity to pick from a variety of products. Viola Drinks Ltd is providing their customers with options to choose different products online. Furthermore they have offed their customers all over the world the freedom of choice from a different range of products and the option to choose their own delivery time and location. Track your Purchase online processes can help customers to track their order through the company’s website as they will be paying for their products or services before they receive it. The efficiency and effectiveness of this is that customer’s feel reassured that they can track their order without worrying if their purchase will make its way safely to their address. Viola Drinks Ltd website allows their customers to track their purchase from order, dispatch to transportation before it with the courier for delivery to their home address. Once more this reassures the customers and makes them feel that they are obtaining a good service online. Visual appeal, Viola Drinks Ltd. uses images on their website to make it easy and interesting for their target audience to have a clear view of their products in. Doing this it is clear that Viola Drinks Ltd wants to meet their customers’ requirements as they have the option to view the products, label which include the nutritional information of their drinks as consumers undoubtedly would want to know how much sugar the drinks contain if the individual has health concerns. P6 – Explain the challenges of globalization facing Viola Drinks Ltd. when deciding to embark on internet marketing as a promotional tool. In this assignment I will give details about the challenges of globalization facing Viola Drinks Ltd. when deciding to embark on internet marketing as a promotional tool. One of the challenges of internet marketing facing Viola Drinks Ltd. is the costs. Costs of setting up a website can be quite expensive at first, as you have to consider things such as, the domain name; protection of the website; people looking after the website, keeping it up to date and functional; designing the website; hosting and staff to look after the consumer’s requests and query’s. So this is a big thing that a Viola Drinks has to consider about when starting up an online business or website, as all of these things add up and can result in costing a lot of money. Another less taxing challenge of internet marketing confronting Viola Drinks Ltd. can be the information they decide to put on the website. When creating a website, Viola Drinks Ltd. has to be careful of the content that they put on the website. A business doesn’t want to overload the customer with information on products, as the customer will lose interest and find another website, which is more to the point and easier to read. Another challenge of internet marketing that Viola Drinks has to deal with is security. An online business makes their profit through online sales, and therefore needs to make sure that people feel secure and safe doing so. Payment Security is one of the largest challenges that Viola Drinks Ltd. face when operating on the internet. Customers want to ensure that their bank details are kept safe from hackers. Therefore Viola Drinks Ltd. must ensure they have a valid SSL certificate which encrypts sensitive information so nobody else can access it. Furthermore they can do this by making sure their website has regular virus checks and some sort of software to stop it from being hacked. They also could make sure that they use a very secure system when people are paying for products, such as NatWest have the special password system, so that when you are about to purchase a product, the customer will have to enter the password as well as all the relevant card details. A company could also use companies such as, PayPal and ask customers to pay through there. This will make the customer feel more secure as they know it’s a website they can trust. Viola Drinks Ltd. is also exposed to competition through global website visibility. The problem with having your website on the internet is that you are exposing yourself wide open to competitors who can view nearly everything about your business model. Viola Drinks Ltd. exposes their pricing, promotional offers, customer support service, layout of your information and how they have categorized certain data. This is beneficial to their competitors such as Coca Cola. Furthermore having manufacturers with online presence automatically causes disintermediation within the supply chain. This is a challenge for Viola Drinks Ltd. who sells their products that they get from a wholesaler, which needs a manufacturer. Viola Drinks Ltd may run into channel conflict, which is a challenge. This is when a customer can find the product that a business is selling cheaper elsewhere, therefore they are less likely to buy other products from Viola Drinks Ltd and they will lose money. Therefore, a business needs to make sure that it is looking at what its competitors are doing and keep their products and prices up-to-date. Lastly A challenge of internet marketing that Viola Drinks Ltd might face can be culture. When a business is starting up a website in a different country, they will have to take into consideration the country and their views on things. For example: in China the colour red is seen as lucky, therefore Viola Drinks Ltd may choose to make their website red if they were to start up their business in China, as people may be more likely to buy products from them. When starting up an online business in another country they will also have to take into consideration staying within the law. Additionally Viola Drinks Ltd. will have to consider tax; the description of products; language barriers; and modesty laws. All these could be potential problems and could easily cause Viola Drinks Ltd. to fail if they are not looked into and dealt with.

Rich vs. Poor

? A man’s economic status is based solely on his wealth and his material possessions, or lack thereof to define him as being â€Å"rich† or â€Å"poor. † Similarly, these two words, â€Å"rich† or â€Å"poor,† should also describe a man’s character. Rich is characterized as having a lot of money or possessions: valuable, meaningful, or significant. Poor is characterized as deficient in amount or indicating poverty. Yet, when we look at a man or woman, do we judge them by their wealth or by the â€Å"richness† or â€Å"poorness† in their character? Through observations of the rich, a man or woman who has obtained richness often times are lacking in character traits that makes up a good man or women. For example, Donald Trump as a billionaire is shrewd in making money and his personality is one of hostility. We all are familiar with his famous two words,† You’re fired! † Donald Trump, although rich as a child, n ever grasps the fundamental character traits of kindness, gentleness and peace. We can come to this conclusion based on the number of times he was married.This shows the lack of character Donald Trump has because a marriage should be a long term commitment, and it was easy for him to give up on many of his marriages for the next pretty woman who came by in his life. I believe that most people, like Donald Trump, who are rich in material possessions, typically are â€Å"poor† in character. They tend to be very aggressive toward others, not taking into consideration the feelings of others. Most rich people remind me of Ebenezer Scrooge, an unpopular, grumpy, elderly British male human. He was a banker and a usurious moneylender.He worked at a counting house. He was disgusted by the poor and praised workhouses. And he hated Christmas! The point here is, during the night before Christmas, Scrooge was visited by four spirits, who showed him that he hadn't always been so miserable, that he should love Christmas, and that his actions have massive consequences, and if he didn't change his ways, it would be all the worse for him! Many rich people carry a similar attitude of superiority and that there is no need to demonstrate acts of kindness to anyone that is financially below them. Consequently, a man who is â€Å"poor† in material possessions many times is â€Å"rich† in character, which is spiritually defined as the nine fruits of the spirit: love, joy, peace, longsuffering, kindness, goodness, faithfulness, and self-control. Having friends and family members who grew up poor and who worked hard to survive to obtain material possessions, their character was strengthened or made â€Å"rich† as a result of it. They had to do the jobs that many rich people would never do, such as being a maid, construction worker, janitor and many more domestic type jobs.Although they differ in terms of definition, being â€Å"rich† and being â€Å" poor† in character can be one of the same as â€Å"poor† in spirit or humble. For example, my great grandmother was an Indian who was very poor, but you never would have known it because she was humble, kind, loving and a peaceful woman who always shared everything she had. ? Without a doubt, those who are â€Å"rich† and those that are â€Å"poor,† in terms of material possession, share a similarity: the desire to be rich or richer. No one really wants to be â€Å"poor. Those who are rich are rich through inheritance or have mastered the know-how to become rich. Such as Prince Williams, who obtained his wealth from his mother and father, Princess Diana and Prince Charles of Whales. Those who are poor have lived in poverty, for the most part, all of their lives. Many of them have not mastered the know-how to obtain riches. This is evident from looking at the statistics in the inner cities and in very rural areas. Regardless of their economic status, howev er, one desires to be rich and the other desires to be richer.The poor would like to live a stress free lifestyle without worrying if there will be food on the table, and the rich want to obtain their fortunes as well as continuing to have their success grow. ?In terms of how the rich communicate with others, the rich typically show confidence and are normally very secured individuals. The rich communication skills have embellished their ability to obtain wealth and to succeed at many other aspects in their life. The Rich, like Donald Trump have many people looking up to them. So it’s almost a responsibility to show no fear and to take charge in everything they do.If Donald Trump were to show lack of Confidence many people would not respect him or believe he had the skills to succeed as a multi billionaire. ?On the other hand, in terms of how the poor communicate with others they generally lack confidence and many times they are very insecure. The poor’s communication skills are generally slang, bad grammar, or rap which decreases their ability to communicate effectively. My cousin Brittney, who grew up in North Philadelphia, was surrounded in bad neighborhoods, run down schools, and no one to look up to.When her mother finally decided to get her out of the area it was very difficult for my cousin to adapt to a better lifestyle. Brittney was use to the ghetto lifestyle that she thought it was the norm. When Brittney’s mother enrolled her into a public school in Fairfax it was a challenging scene for Brittney. She didn’t know how to interact with the other children because her dialect was nothing like theirs and she was not secure with who she was. Therefore she lost all hope and confidence.There are several ways to work on ones confidence but they have to be willing to work on them. ?Being â€Å"rich† or being â€Å"poor,† as Webster Dictionary defines it, does not determine a man’s richness or poorness in his o r her character but defines it as his economic status. Therefore, regardless of your material possessions, we should all strive to achieve the nine fruits of the spirit. Then we can honestly say that we are rich and/or poor. It’s up to us to follow acts of kindness, whether we are â€Å"rich† or â€Å"poor,† if we want to achieve a better quality of life.

Obesity in America Papers That Do Matter a Cost-Free Obesity Essay Sample

Obesity in America Papers That Do Matter a Cost-Free Obesity Essay Sample The American Obesity Association in partnership with Centers for Disease Control and Prevention report that an estimated 15.5 percent of adolescents aged 12-19 years and 15.3 percent of children aged 6 to 11 years are obese. OBESITY IS NOT A VERDICT Obesity is a rising global concern that has taken a toll on annual health costs across the country. Besides causing a huge health burden, the impact of obesity has contributed to decreased productivity and increased absenteeism among members of our society. It becomes necessary to sensitize the private and public sector partners, medical professionals as well as the public to adopt strategies that will make healthier choices easier to make. What Is Obesity? Obesity is a health condition characterized by excessive accumulation of body fat, usually over 20% of an individuals average body weight. It is associated with an enormous amount of health complications (high blood pressure, heart disease, stroke, type 2  diabetes, and cancer), disability and even death. Individuals with a Body Mass Index of more than 30 are considered to be obese and those with a BMI of 25-29.9 are deemed to be overweight. As the condition continues to become an increasing concern in the United States, individuals have developed an interest in a field of medicine dealing with the study and treatment of obesity otherwise known as bariatrics. Further, it is common fortudents to be asked to write argumentative essays (see How to write an argumentative essay) on obesity or other lifestyle issues during their academic career. You can sign up to buy your obesity essay online for an original, high-quality essay that is written from scratch by professional academic experts. Obesity Key Facts From a global perspective, the rise of obesity has been gradual but constant ever since 1980. The American Obesity Association in partnership with Centers for Disease Control and Prevention report that an estimated 15.5 percent of adolescents aged 12-19 years and 15.3 percent of children aged 6 to 11 years are obese. The condition has continued to increase over the years affecting 78.6 million people in the United States and more than 700 million people in the world. Among the 78.6 million people in the U.S, an estimated 112,000 deaths have been linked to obesity each year making it one of the leading preventable causes of death. As the cases of obesity continue to grow internationally, so are the annual medical costs for  an average of $147 billion being spent in the U.S. on the treatment of obesity and its related health problems. Why Do People Become Obese? The leading causes of obesity are overeating and lack of physical activity. When a person takes up more calories than he or she can consume (metabolize), the excess is converted to fats that pile up with time leading to weight gain. The imbalance between calorie intake and consumption is also influenced by age, gender, genes, psychological makeup, certain health conditions, socioeconomic and environmental factors. 1. Physical Inactivity.  Many Americans are not active and easily take in more calories than they can burn through physical exercise or normal daily activities. Some of the reasons that encourage inactivity include driving, fewer physical demands because of modern technology, longer TV viewing hours, etc. 2. Unhealthy diets.  Consumption of unhealthy meals containing high levels of calories like red meat, unhealthy fats, processed foods and sugary drinks plays a major role in obesity. People with eating disorders such as binge eating also develop obesity. 3. Lifestyle habits.  A sedentary lifestyle where people are stuck  in a routine of long working hours with little room for exercise, oversized food portions, inactivity, inaccessibility to healthy foods due to cost or advertising that sways people to buy high-calorie foods. 4. Genes.  The genetics of a person will determine if a person is likely to develop obesity. Genes play a significant role in metabolism efficiency, storage, and distribution of body fat. If one or both parents are obese, there is an increased risk of weight gain hence the need to maintain healthy lifestyles that can counteract these genetic effects. 5. Medical conditions.  Certain medical conditions such as Cushings syndrome, underactive thyroid (hypothyroidism) and polycystic ovarian syndrome (PCOS) will contribute to obesity. Some medications are also linked to weight gain like some varieties of corticosteroids, antidepressants, and seizure medicines. Childhood Obesity Childhood obesity is defined in terms of BMI (Body Mass Index), a formula that takes into account a childs age and sex-specific percentile to determine body fat, health risk, and well-being. Obesity in children and adolescents is considered as a BMI greater than the 95th percentile. Obese children are more likely to have risk factors for bone and joint problems, sleep apnea, depression, low self-esteem, and stigmatization. Childhood obesity often persists into adulthood and could be associated with numerous chronic illnesses like cardiovascular diseases, type 2 diabetes, stroke, various types of cancer, and osteoarthritis. Top 5 Most Obese Countries Countries that show the highest obesity problems in the world are most exclusively found in the Pacific Islands. American Samoa (74.6%), Nauru (71.1%) and Cook Islands (63.7%) top the list of countries reported to have the highest proportion of people viewed as obese. Other countries like Tokelau (63.4%) and Tonga (57.6%) follow closely with the U.S. ranking at 18th position with 33% and the UK at 43rd place with 27% of the population being obese. What Is Worse: Obesity or Anorexia? Eating disorders like anorexia and obesity have detrimental health effects that could lead to death. Both obesity and anorexia are complex neurobiological disorders with metabolic consequences that have strong genetic and environmental underpinnings. While anorexics intentionally starve themselves even to death and have a fear of gaining weight, obese people are incredibly overweight. Anorexia may be a fatal psychiatric disorder due to its ability to lead to other mental disorders like schizophrenia, bipolar disorder, and depression that could cause one to commit suicide. This isnt to say that anorexia is a more dangerous problem than obesity as both conditions pose as deadly health risks. Life Without Obesity It is important for individuals to maintain a healthy lifestyle with a steady body weight by eating healthy meals, engaging in physical exercise and making meaningful societal changes. Careful individualized treatment will often be required for individuals with overweight and obesity problems to help reverse the rising epidemic rates of these conditions. Reaching and maintaining a healthy body weight helps people to lower the risk of developing serious health concerns, boost ones self-confidence and gives more energy to enjoy life. Writing obesity research essays can be challenging for most students as it requires one to provide a comprehensive analysis of the role of nutrition and physical activity in tackling the obesity menace as well as analyzing the relationship between obesity and other health problems. Get a comprehensive obesity essay by placing an order with a professional essay writing service. Our knowledgeable writers offer top-notch quality service at affordable prices while providing a clear and concise response to your assignment instructions and requirements. If you need assistance with essay writing, feel free to contact our friendly support team or place an order and we will gladly help you.

Almost Sisters

I couldn’t keep my feet from fidgeting as I sat in the back seat of the car awaiting our arrival at the airport. The two hour drive seemed like ten. I was so anxious to meet the girl who had been the center of almost every conversation for the past few weeks. Everyone was so eager to know everything about the girl who would soon become my new sister for the next year. I reflected back to the night when my parents asked what I thought about hosting a foreign exchange student. We had had an exchange student four years before, and I hadn’t minded having another brother around. I actually enjoyed hearing stories about his life in Venezuela. After a short period of contemplation, I agreed to the idea of hosting another. After all, one more brother among the three preexisting ones couldn’t be so bad, but my parents weren’t exactly on the same page as I was. I had wanted a sister when I was younger, but as a freshman in high school, it had been awhile since the thought had crossed my mind. I had been the only girl all my life, and I wasn’t enthusiastic about the idea of changing that now. I tried to convince my parents that a boy would be more what they wanted and that they wouldn’t want another girl around the house, but they insisted that a male exchange student just wasn’t an option. After careful deliberation, I reluctantly decided to give it shot. The next few weeks were spent getting everything prepared for the infamous newcomer. From interviews to paperwork, it all seemed so pointless. We cleared the room that was once my oldest brother’s and made it suitable for a teenage girl. My brother was now doomed to the couch on his sparse visits home. The time went by quickly and before I knew it, it was the day before the beginning of what I projected to be the longest year of my life. By the time we got home with Vartushick, or simply â€Å"V† as we learned to call her, I was already beginning to like her. There was something about her inviting smile that let me know that we were going to have a good time. Throughout the weeks leading up to the new school year, I introduced her to friends and classmates that we ran into around town. When school finally started, I made it my personal responsibility to show her to her classes and make sure she didn’t get lost. Having a sister wasn’t as bad as I had anticipated, in fact, it was actually somewhat fun. The first month or two was full of ruts in the road. Although she knew some English, there was still a big language barrier that made it difficult to understand each other. We became easily frustrated with one another as I attempted to teach her simple tasks such as sweeping and using the washing machine. There were times when I felt like she would never learn, but despite our disagreements, we eventually became as close as real sisters. The year went by much quicker than I expected, and soon, it was time for V to go back to Armenia. I was disinclined to let her go, but I knew she missed her family back home. I realized how important it had been to persevere through our struggles. If I had simply given up, like I had so often wanted to do, we both would have had a miserable year, but I hadn’t, and it brought an extraordinary friendship.

Management accounting Assignment Example | Topics and Well Written Essays - 1000 words - 2

Management accounting - Assignment Example Before I begin discussing this statement, I would like to make my stand known. I disagree with this statement and I welcome the opportunity to argue and defend my case; this disagreement will form the bedrock of my whole discussion. Based on research and my professional experience, modern developments like activity-based costing (ABC) have brought significant benefits and advantages to businesses and organizations everywhere regardless of the size (small, medium-sized and large). These developments have allowed businesses and organizations to implement more efficient systems that guarantee long-term growth provided the implementation process is done correctly and professionally (Cotton 2001, pg. 29). ABC, for example, is a recent modern development/innovation that has been rapidly adopted by organizations in many industries. Governments and NGOs have also been quick to adopt and implement ABC and to make it a core component of their management policies. This shows that there must be something beneficial about these modern developments and ABC in particular, their fanciness is inconsequential to their primary functions. It is important to note that the adoption of such developments/innovations is not done in a wholesale manner because they come with their own disadvantages that must be addressed (Lucas 2006, pg. 39). However, overall, such developments are more beneficial and therefore rightfully warrant adoption and adoption. Let us go back to ABC. This is a technique employed in determining correct costs. It is used to assign resource costs (based on activities that are conducted) to cost objects like customers products, or services. The basis for the ABC approach to costing is that an organization’s products or services stem from activities. Activities consume resources which in turn incur costs. In ABC, the costs of resources are normally assigned to activities on the basis of